Global Animal Medicine Market Size, Status and Forecast 2020-2026

May 2020 | 92 pages | ID: G3F3CEDE9AE3EN
QYResearch

Abstracts

This report focuses on the global Animal Medicine status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Animal Medicine development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

• Boehringer Ingelheim
• Zoetis
• Elanco Animal Health
• Bayer Animal Health
• Merck Animal Health
• Virbac
• Dechra Veterinary Products
• Ceva
• Vetoquinol
• Meiji
• Ouro Fino Saude
• Animalcare Group
• Parnell

Market segment by Type, the product can be split into

• Oral
• Injection
• Other

Market segment by Application, split into

• Companion Animals
• Livestock Animals

Market segment by Regions/Countries, this report covers

• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:

• To analyze global Animal Medicine status, future forecast, growth opportunity, key market and key players.
• To present the Animal Medicine development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Animal Medicine are as follows:

• History Year: 2015-2019
• Base Year: 2019
• Estimated Year: 2020
• Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Contents

1 REPORT OVERVIEW

1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Animal Medicine Revenue
1.4 Market Analysis by Type
  1.4.1 Global Animal Medicine Market Size Growth Rate by Type: 2020 VS 2026
  1.4.2 Oral
  1.4.3 Injection
  1.4.4 Other
1.5 Market by Application
  1.5.1 Global Animal Medicine Market Share by Application: 2020 VS 2026
  1.5.2 Companion Animals
  1.5.3 Livestock Animals
1.6 Study Objectives
1.7 Years Considered

2 GLOBAL GROWTH TRENDS BY REGIONS

2.1 Animal Medicine Market Perspective (2015-2026)
2.2 Animal Medicine Growth Trends by Regions
  2.2.1 Animal Medicine Market Size by Regions: 2015 VS 2020 VS 2026
  2.2.2 Animal Medicine Historic Market Share by Regions (2015-2020)
  2.2.3 Animal Medicine Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
  2.3.1 Market Top Trends
  2.3.2 Market Drivers
  2.3.3 Market Challenges
  2.3.4 Porter’s Five Forces Analysis
  2.3.5 Animal Medicine Market Growth Strategy
  2.3.6 Primary Interviews with Key Animal Medicine Players (Opinion Leaders)

3 COMPETITION LANDSCAPE BY KEY PLAYERS

3.1 Global Top Animal Medicine Players by Market Size
  3.1.1 Global Top Animal Medicine Players by Revenue (2015-2020)
  3.1.2 Global Animal Medicine Revenue Market Share by Players (2015-2020)
  3.1.3 Global Animal Medicine Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Animal Medicine Market Concentration Ratio
  3.2.1 Global Animal Medicine Market Concentration Ratio (CR5 and HHI)
  3.2.2 Global Top 10 and Top 5 Companies by Animal Medicine Revenue in 2019
3.3 Animal Medicine Key Players Head office and Area Served
3.4 Key Players Animal Medicine Product Solution and Service
3.5 Date of Enter into Animal Medicine Market
3.6 Mergers & Acquisitions, Expansion Plans

4 BREAKDOWN DATA BY TYPE (2015-2026)

4.1 Global Animal Medicine Historic Market Size by Type (2015-2020)
4.2 Global Animal Medicine Forecasted Market Size by Type (2021-2026)

5 ANIMAL MEDICINE BREAKDOWN DATA BY APPLICATION (2015-2026)

5.1 Global Animal Medicine Market Size by Application (2015-2020)
5.2 Global Animal Medicine Forecasted Market Size by Application (2021-2026)

6 NORTH AMERICA

6.1 North America Animal Medicine Market Size (2015-2020)
6.2 Animal Medicine Key Players in North America (2019-2020)
6.3 North America Animal Medicine Market Size by Type (2015-2020)
6.4 North America Animal Medicine Market Size by Application (2015-2020)

7 EUROPE

7.1 Europe Animal Medicine Market Size (2015-2020)
7.2 Animal Medicine Key Players in Europe (2019-2020)
7.3 Europe Animal Medicine Market Size by Type (2015-2020)
7.4 Europe Animal Medicine Market Size by Application (2015-2020)

8 CHINA

8.1 China Animal Medicine Market Size (2015-2020)
8.2 Animal Medicine Key Players in China (2019-2020)
8.3 China Animal Medicine Market Size by Type (2015-2020)
8.4 China Animal Medicine Market Size by Application (2015-2020)

9 JAPAN

9.1 Japan Animal Medicine Market Size (2015-2020)
9.2 Animal Medicine Key Players in Japan (2019-2020)
9.3 Japan Animal Medicine Market Size by Type (2015-2020)
9.4 Japan Animal Medicine Market Size by Application (2015-2020)

10 SOUTHEAST ASIA

10.1 Southeast Asia Animal Medicine Market Size (2015-2020)
10.2 Animal Medicine Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Animal Medicine Market Size by Type (2015-2020)
10.4 Southeast Asia Animal Medicine Market Size by Application (2015-2020)

11 INDIA

11.1 India Animal Medicine Market Size (2015-2020)
11.2 Animal Medicine Key Players in India (2019-2020)
11.3 India Animal Medicine Market Size by Type (2015-2020)
11.4 India Animal Medicine Market Size by Application (2015-2020)

12 CENTRAL & SOUTH AMERICA

12.1 Central & South America Animal Medicine Market Size (2015-2020)
12.2 Animal Medicine Key Players in Central & South America (2019-2020)
12.3 Central & South America Animal Medicine Market Size by Type (2015-2020)
12.4 Central & South America Animal Medicine Market Size by Application (2015-2020)

13 KEY PLAYERS PROFILES

13.1 Boehringer Ingelheim
  13.1.1 Boehringer Ingelheim Company Details
  13.1.2 Boehringer Ingelheim Business Overview and Its Total Revenue
  13.1.3 Boehringer Ingelheim Animal Medicine Introduction
  13.1.4 Boehringer Ingelheim Revenue in Animal Medicine Business (2015-2020))
  13.1.5 Boehringer Ingelheim Recent Development
13.2 Zoetis
  13.2.1 Zoetis Company Details
  13.2.2 Zoetis Business Overview and Its Total Revenue
  13.2.3 Zoetis Animal Medicine Introduction
  13.2.4 Zoetis Revenue in Animal Medicine Business (2015-2020)
  13.2.5 Zoetis Recent Development
13.3 Elanco Animal Health
  13.3.1 Elanco Animal Health Company Details
  13.3.2 Elanco Animal Health Business Overview and Its Total Revenue
  13.3.3 Elanco Animal Health Animal Medicine Introduction
  13.3.4 Elanco Animal Health Revenue in Animal Medicine Business (2015-2020)
  13.3.5 Elanco Animal Health Recent Development
13.4 Bayer Animal Health
  13.4.1 Bayer Animal Health Company Details
  13.4.2 Bayer Animal Health Business Overview and Its Total Revenue
  13.4.3 Bayer Animal Health Animal Medicine Introduction
  13.4.4 Bayer Animal Health Revenue in Animal Medicine Business (2015-2020)
  13.4.5 Bayer Animal Health Recent Development
13.5 Merck Animal Health
  13.5.1 Merck Animal Health Company Details
  13.5.2 Merck Animal Health Business Overview and Its Total Revenue
  13.5.3 Merck Animal Health Animal Medicine Introduction
  13.5.4 Merck Animal Health Revenue in Animal Medicine Business (2015-2020)
  13.5.5 Merck Animal Health Recent Development
13.6 Virbac
  13.6.1 Virbac Company Details
  13.6.2 Virbac Business Overview and Its Total Revenue
  13.6.3 Virbac Animal Medicine Introduction
  13.6.4 Virbac Revenue in Animal Medicine Business (2015-2020)
  13.6.5 Virbac Recent Development
13.7 Dechra Veterinary Products
  13.7.1 Dechra Veterinary Products Company Details
  13.7.2 Dechra Veterinary Products Business Overview and Its Total Revenue
  13.7.3 Dechra Veterinary Products Animal Medicine Introduction
  13.7.4 Dechra Veterinary Products Revenue in Animal Medicine Business (2015-2020)
  13.7.5 Dechra Veterinary Products Recent Development
13.8 Ceva
  13.8.1 Ceva Company Details
  13.8.2 Ceva Business Overview and Its Total Revenue
  13.8.3 Ceva Animal Medicine Introduction
  13.8.4 Ceva Revenue in Animal Medicine Business (2015-2020)
  13.8.5 Ceva Recent Development
13.9 Vetoquinol
  13.9.1 Vetoquinol Company Details
  13.9.2 Vetoquinol Business Overview and Its Total Revenue
  13.9.3 Vetoquinol Animal Medicine Introduction
  13.9.4 Vetoquinol Revenue in Animal Medicine Business (2015-2020)
  13.9.5 Vetoquinol Recent Development
13.10 Meiji
  13.10.1 Meiji Company Details
  13.10.2 Meiji Business Overview and Its Total Revenue
  13.10.3 Meiji Animal Medicine Introduction
  13.10.4 Meiji Revenue in Animal Medicine Business (2015-2020)
  13.10.5 Meiji Recent Development
13.11 Ouro Fino Saude
  10.11.1 Ouro Fino Saude Company Details
  10.11.2 Ouro Fino Saude Business Overview and Its Total Revenue
  10.11.3 Ouro Fino Saude Animal Medicine Introduction
  10.11.4 Ouro Fino Saude Revenue in Animal Medicine Business (2015-2020)
  10.11.5 Ouro Fino Saude Recent Development
13.12 Animalcare Group
  10.12.1 Animalcare Group Company Details
  10.12.2 Animalcare Group Business Overview and Its Total Revenue
  10.12.3 Animalcare Group Animal Medicine Introduction
  10.12.4 Animalcare Group Revenue in Animal Medicine Business (2015-2020)
  10.12.5 Animalcare Group Recent Development
13.13 Parnell
  10.13.1 Parnell Company Details
  10.13.2 Parnell Business Overview and Its Total Revenue
  10.13.3 Parnell Animal Medicine Introduction
  10.13.4 Parnell Revenue in Animal Medicine Business (2015-2020)
  10.13.5 Parnell Recent Development

14 ANALYST'S VIEWPOINTS/CONCLUSIONS

15 APPENDIX

15.1 Research Methodology
  15.1.1 Methodology/Research Approach
  15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details

List Of Tables

LIST OF TABLES

Table 1. Animal Medicine Key Market Segments
Table 2. Key Players Covered: Ranking by Animal Medicine Revenue
Table 3. Ranking of Global Top Animal Medicine Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Animal Medicine Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of Oral
Table 6. Key Players of Injection
Table 7. Key Players of Other
Table 8. Global Animal Medicine Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 9. Global Animal Medicine Market Size by Regions (US$ Million): 2020 VS 2026
Table 10. Global Animal Medicine Market Size by Regions (2015-2020) (US$ Million)
Table 11. Global Animal Medicine Market Share by Regions (2015-2020)
Table 12. Global Animal Medicine Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 13. Global Animal Medicine Market Share by Regions (2021-2026)
Table 14. Market Top Trends
Table 15. Key Drivers: Impact Analysis
Table 16. Key Challenges
Table 17. Animal Medicine Market Growth Strategy
Table 18. Main Points Interviewed from Key Animal Medicine Players
Table 19. Global Animal Medicine Revenue by Players (2015-2020) (Million US$)
Table 20. Global Animal Medicine Market Share by Players (2015-2020)
Table 21. Global Top Animal Medicine Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Animal Medicine as of 2019)
Table 22. Global Animal Medicine by Players Market Concentration Ratio (CR5 and HHI)
Table 23. Key Players Headquarters and Area Served
Table 24. Key Players Animal Medicine Product Solution and Service
Table 25. Date of Enter into Animal Medicine Market
Table 26. Mergers & Acquisitions, Expansion Plans
Table 27. Global Animal Medicine Market Size by Type (2015-2020) (Million US$)
Table 28. Global Animal Medicine Market Size Share by Type (2015-2020)
Table 29. Global Animal Medicine Revenue Market Share by Type (2021-2026)
Table 30. Global Animal Medicine Market Size Share by Application (2015-2020)
Table 31. Global Animal Medicine Market Size by Application (2015-2020) (Million US$)
Table 32. Global Animal Medicine Market Size Share by Application (2021-2026)
Table 33. North America Key Players Animal Medicine Revenue (2019-2020) (Million US$)
Table 34. North America Key Players Animal Medicine Market Share (2019-2020)
Table 35. North America Animal Medicine Market Size by Type (2015-2020) (Million US$)
Table 36. North America Animal Medicine Market Share by Type (2015-2020)
Table 37. North America Animal Medicine Market Size by Application (2015-2020) (Million US$)
Table 38. North America Animal Medicine Market Share by Application (2015-2020)
Table 39. Europe Key Players Animal Medicine Revenue (2019-2020) (Million US$)
Table 40. Europe Key Players Animal Medicine Market Share (2019-2020)
Table 41. Europe Animal Medicine Market Size by Type (2015-2020) (Million US$)
Table 42. Europe Animal Medicine Market Share by Type (2015-2020)
Table 43. Europe Animal Medicine Market Size by Application (2015-2020) (Million US$)
Table 44. Europe Animal Medicine Market Share by Application (2015-2020)
Table 45. China Key Players Animal Medicine Revenue (2019-2020) (Million US$)
Table 46. China Key Players Animal Medicine Market Share (2019-2020)
Table 47. China Animal Medicine Market Size by Type (2015-2020) (Million US$)
Table 48. China Animal Medicine Market Share by Type (2015-2020)
Table 49. China Animal Medicine Market Size by Application (2015-2020) (Million US$)
Table 50. China Animal Medicine Market Share by Application (2015-2020)
Table 51. Japan Key Players Animal Medicine Revenue (2019-2020) (Million US$)
Table 52. Japan Key Players Animal Medicine Market Share (2019-2020)
Table 53. Japan Animal Medicine Market Size by Type (2015-2020) (Million US$)
Table 54. Japan Animal Medicine Market Share by Type (2015-2020)
Table 55. Japan Animal Medicine Market Size by Application (2015-2020) (Million US$)
Table 56. Japan Animal Medicine Market Share by Application (2015-2020)
Table 57. Southeast Asia Key Players Animal Medicine Revenue (2019-2020) (Million US$)
Table 58. Southeast Asia Key Players Animal Medicine Market Share (2019-2020)
Table 59. Southeast Asia Animal Medicine Market Size by Type (2015-2020) (Million US$)
Table 60. Southeast Asia Animal Medicine Market Share by Type (2015-2020)
Table 61. Southeast Asia Animal Medicine Market Size by Application (2015-2020) (Million US$)
Table 62. Southeast Asia Animal Medicine Market Share by Application (2015-2020)
Table 63. India Key Players Animal Medicine Revenue (2019-2020) (Million US$)
Table 64. India Key Players Animal Medicine Market Share (2019-2020)
Table 65. India Animal Medicine Market Size by Type (2015-2020) (Million US$)
Table 66. India Animal Medicine Market Share by Type (2015-2020)
Table 67. India Animal Medicine Market Size by Application (2015-2020) (Million US$)
Table 68. India Animal Medicine Market Share by Application (2015-2020)
Table 69. Central & South America Key Players Animal Medicine Revenue (2019-2020) (Million US$)
Table 70. Central & South America Key Players Animal Medicine Market Share (2019-2020)
Table 71. Central & South America Animal Medicine Market Size by Type (2015-2020) (Million US$)
Table 72. Central & South America Animal Medicine Market Share by Type (2015-2020)
Table 73. Central & South America Animal Medicine Market Size by Application (2015-2020) (Million US$)
Table 74. Central & South America Animal Medicine Market Share by Application (2015-2020)
Table 75. Boehringer Ingelheim Company Details
Table 76. Boehringer Ingelheim Business Overview
Table 77. Boehringer Ingelheim Product
Table 78. Boehringer Ingelheim Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 79. Boehringer Ingelheim Recent Development
Table 80. Zoetis Company Details
Table 81. Zoetis Business Overview
Table 82. Zoetis Product
Table 83. Zoetis Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 84. Zoetis Recent Development
Table 85. Elanco Animal Health Company Details
Table 86. Elanco Animal Health Business Overview
Table 87. Elanco Animal Health Product
Table 88. Elanco Animal Health Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 89. Elanco Animal Health Recent Development
Table 90. Bayer Animal Health Company Details
Table 91. Bayer Animal Health Business Overview
Table 92. Bayer Animal Health Product
Table 93. Bayer Animal Health Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 94. Bayer Animal Health Recent Development
Table 95. Merck Animal Health Company Details
Table 96. Merck Animal Health Business Overview
Table 97. Merck Animal Health Product
Table 98. Merck Animal Health Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 99. Merck Animal Health Recent Development
Table 100. Virbac Company Details
Table 101. Virbac Business Overview
Table 102. Virbac Product
Table 103. Virbac Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 104. Virbac Recent Development
Table 105. Dechra Veterinary Products Company Details
Table 106. Dechra Veterinary Products Business Overview
Table 107. Dechra Veterinary Products Product
Table 108. Dechra Veterinary Products Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 109. Dechra Veterinary Products Recent Development
Table 110. Ceva Business Overview
Table 111. Ceva Product
Table 112. Ceva Company Details
Table 113. Ceva Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 114. Ceva Recent Development
Table 115. Vetoquinol Company Details
Table 116. Vetoquinol Business Overview
Table 117. Vetoquinol Product
Table 118. Vetoquinol Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 119. Vetoquinol Recent Development
Table 120. Meiji Company Details
Table 121. Meiji Business Overview
Table 122. Meiji Product
Table 123. Meiji Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 124. Meiji Recent Development
Table 125. Ouro Fino Saude Company Details
Table 126. Ouro Fino Saude Business Overview
Table 127. Ouro Fino Saude Product
Table 128. Ouro Fino Saude Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 129. Ouro Fino Saude Recent Development
Table 130. Animalcare Group Company Details
Table 131. Animalcare Group Business Overview
Table 132. Animalcare Group Product
Table 133. Animalcare Group Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 134. Animalcare Group Recent Development
Table 135. Parnell Company Details
Table 136. Parnell Business Overview
Table 137. Parnell Product
Table 138. Parnell Revenue in Animal Medicine Business (2015-2020) (Million US$)
Table 139. Parnell Recent Development
Table 140. Research Programs/Design for This Report
Table 141. Key Data Information from Secondary Sources
Table 142. Key Data Information from Primary Sources

List Of Figures

LIST OF FIGURES

Figure 1. Global Animal Medicine Market Share by Type: 2020 VS 2026
Figure 2. Oral Features
Figure 3. Injection Features
Figure 4. Other Features
Figure 5. Global Animal Medicine Market Share by Application: 2020 VS 2026
Figure 6. Companion Animals Case Studies
Figure 7. Livestock Animals Case Studies
Figure 8. Animal Medicine Report Years Considered
Figure 9. Global Animal Medicine Market Size YoY Growth 2015-2026 (US$ Million)
Figure 10. Global Animal Medicine Market Share by Regions: 2020 VS 2026
Figure 11. Global Animal Medicine Market Share by Regions (2021-2026)
Figure 12. Porter's Five Forces Analysis
Figure 13. Global Animal Medicine Market Share by Players in 2019
Figure 14. Global Top Animal Medicine Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Animal Medicine as of 2019
Figure 15. The Top 10 and 5 Players Market Share by Animal Medicine Revenue in 2019
Figure 16. North America Animal Medicine Market Size YoY Growth (2015-2020) (Million US$)
Figure 17. Europe Animal Medicine Market Size YoY Growth (2015-2020) (Million US$)
Figure 18. China Animal Medicine Market Size YoY Growth (2015-2020) (Million US$)
Figure 19. Japan Animal Medicine Market Size YoY Growth (2015-2020) (Million US$)
Figure 20. Southeast Asia Animal Medicine Market Size YoY Growth (2015-2020) (Million US$)
Figure 21. India Animal Medicine Market Size YoY Growth (2015-2020) (Million US$)
Figure 22. Central & South America Animal Medicine Market Size YoY Growth (2015-2020) (Million US$)
Figure 23. Boehringer Ingelheim Total Revenue (US$ Million): 2019 Compared with 2018
Figure 24. Boehringer Ingelheim Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 25. Zoetis Total Revenue (US$ Million): 2019 Compared with 2018
Figure 26. Zoetis Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 27. Elanco Animal Health Total Revenue (US$ Million): 2019 Compared with 2018
Figure 28. Elanco Animal Health Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 29. Bayer Animal Health Total Revenue (US$ Million): 2019 Compared with 2018
Figure 30. Bayer Animal Health Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 31. Merck Animal Health Total Revenue (US$ Million): 2019 Compared with 2018
Figure 32. Merck Animal Health Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 33. Virbac Total Revenue (US$ Million): 2019 Compared with 2018
Figure 34. Virbac Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 35. Dechra Veterinary Products Total Revenue (US$ Million): 2019 Compared with 2018
Figure 36. Dechra Veterinary Products Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 37. Ceva Total Revenue (US$ Million): 2019 Compared with 2018
Figure 38. Ceva Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 39. Vetoquinol Total Revenue (US$ Million): 2019 Compared with 2018
Figure 40. Vetoquinol Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 41. Meiji Total Revenue (US$ Million): 2019 Compared with 2018
Figure 42. Meiji Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 43. Ouro Fino Saude Total Revenue (US$ Million): 2019 Compared with 2018
Figure 44. Ouro Fino Saude Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 45. Animalcare Group Total Revenue (US$ Million): 2019 Compared with 2018
Figure 46. Animalcare Group Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 47. Parnell Total Revenue (US$ Million): 2019 Compared with 2018
Figure 48. Parnell Revenue Growth Rate in Animal Medicine Business (2015-2020)
Figure 49. Bottom-up and Top-down Approaches for This Report
Figure 50. Data Triangulation
Figure 51. Key Executives Interviewed