Yeo Valley Organic Co Ltd in Health and Wellness (United Kingdom)

July 2014 | 2 pages | ID: Y84076E4AA1EN
Euromonitor International Ltd

Abstracts

Yeo Valley continues to innovate and expand its range of organic products. New products target consumers’ desire for convenience and added-value. By pursuing this strategy, the company is attempting to become a recognised brand closely associated with organic food. Whilst the company can count on support from customers who purchase organic products as part of a lifestyle choice, it faces challenges from the growing aversion to organic food from the wider public. In addition, it is very...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Yeo Valley Organic Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Yeo Valley Farms (Production) Ltd: Competitive Position 2013