Weight Management and Wellbeing in Kenya

January 2024 | 21 pages | ID: WDFD71397D4EN
Euromonitor International Ltd

Abstracts

Weight loss supplements accounted for the largest proportion of sales in 2023, partly due to the wider availability of brands and higher unit prices compared to slimming teas. With the rising cost of living, consumers are shifting their expenditure to essential goods and this has led to weaker demand and a slowdown in retail volume sales. Currency fluctuations also contributed to rising prices of weight loss supplements, since most are imported, rendering them unaffordable for many consumers.

Euromonitor International's Weight Management and Wellbeing in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Weight Management and Wellbeing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Weight Management and Wellbeing in Kenya
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

WEIGHT MANAGEMENT AND WELLBEING IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Higher prices drive value growth in weight loss supplements
Weight loss trends see growing preference for healthier eating
Sedentary lifestyles is leading to rising obesity rates
PROSPECTS AND OPPORTUNITIES
Weaker outlook in the upcoming years
Healthier diets and lifestyles will lead to lower demand for slimming aids
Pharmacies will remain dominant channel as e-commerce gains traction
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources