Weight Management and Wellbeing in Italy
Meal replacement is seeing moderate growth in current value and retail volume terms in 2023, with the category remaining the largest area of weight management and wellbeing in Italy. After having been negatively impacted by the impact of inflation on consumer purchasing power in 2022, the category is set to benefit from recovering demand in 2023, stimulated by the presence of price promotions. This strategy is being applied by meal replacement brands in order to attract more consumers and to hel...
Euromonitor International's Weight Management and Wellbeing in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Weight Management and Wellbeing in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Weight Management and Wellbeing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
WEIGHT MANAGEMENT AND WELLBEING IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Meal replacement remains the key growth driver within weight management and wellbeing
Consumers losing faith in the efficacy of weight loss supplements
Supplement nutrition drinks see stable demand despite unit price growth
PROSPECTS AND OPPORTUNITIES
Growing focus on healthier diets and healthy living likely to have a mixed impact on sales of weight management and wellbeing
Meal replacement will remain the most important category despite an expected drop in sales
OTC obesity likely to continue struggling
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2023 DEVELOPMENTS
Meal replacement remains the key growth driver within weight management and wellbeing
Consumers losing faith in the efficacy of weight loss supplements
Supplement nutrition drinks see stable demand despite unit price growth
PROSPECTS AND OPPORTUNITIES
Growing focus on healthier diets and healthy living likely to have a mixed impact on sales of weight management and wellbeing
Meal replacement will remain the most important category despite an expected drop in sales
OTC obesity likely to continue struggling
CATEGORY DATA
Table 1 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
