Vöslauer Mineralwasser AG in Health and Wellness (Austria)

April 2016 | 2 pages | ID: V7F76E8D755EN
Euromonitor International Ltd

Abstracts

Voslauer Mineralwasser is expected to continue to benefit from strong new product development, with January 2016 for example seeing it launch reduced sugar Voslauer Balance in a mango peach flavour. The company will also continue to benefit from its premium positioning and Austrian heritage, with these factors attracting many consumers. Sienna Miller appears set to remain Voslauer's brand ambassador at the start of the forecast period, with March 2016 notably seeing the brand launch yoga-themed...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Voslauer Mineralwasser AG: Key Facts
  Summary 2 Voslauer Mineralwasser AG: Operational Indicators
Competitive Positioning
  Summary 3 Voslauer Mineralwasser AG: Competitive Position 2015