Vitamins in Romania

September 2023 | 21 pages | ID: V95B7224DC7EN
Euromonitor International Ltd

Abstracts

In the context of rising consumer health consciousness, many Romanian consumers are coming to perceive their daily habits as unhealthy. For example, many consumers are becoming aware of their irregular eating and inadequate water intake. As they come to appreciate the role of nutrition in maintaining physical and mental wellbeing, Romanian consumers are becoming increasingly interested in their vitamin intake. Hectic modern lifestyles and their associated nutrient-deficient diets are leading to...

Euromonitor International's Vitamins in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

VITAMINS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing awareness of role of nutrition in health and wellbeing
Private label emerging in a fragmented market
Doctors recommend vitamins for particular groups
PROSPECTS AND OPPORTUNITIES
Multivitamins offers potential despite maturity
Competition to fuel more intense manufacturer activity
Prices may influence demand, but not block it
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2018-2023
Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources