Vitamins in New Zealand

September 2024 | 23 pages | ID: V3BF3CDBE28EN
Euromonitor International Ltd

Abstracts

The New Zealand market continues to feel the impact of the ongoing cost-of-living crisis, with consumer confidence in spending on non-discretionary categories remaining low. Vitamins is therefore expected to experience another year of weak retail volume growth compared with pre-pandemic rates. This is because prices are high and continuing to rise due to the broader inflationary pressures affecting New Zealand since COVID-19 first hit the country. Consequently, this has driven up value growth wi...

Euromonitor International's Vitamins in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Vitamins in New Zealand
Euromonitor International
September 2024

LIST OF CONTENTS AND TABLES

VITAMINS IN NEW ZEALAND
KEY DATA FINDINGS

2024 DEVELOPMENTS

Price rises drive value growth, while volume growth is weak amidst ongoing cost-of-living crisis
Multivitamins shifts from a generalised to a personalised approach, concentrating on specific health concerns
Vitamins embrace an enjoyable consumption experience
PROSPECTS AND OPPORTUNITIES
Anticipated recovery in demand as the cost-of-living crisis abates
Opportunity for hyperpersonalised solutions in vitamins
Vitamins is poised to encounter growing competition from functional wellness products
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2019-2024
Table 2 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 3 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 4 NBO Company Shares of Vitamins: % Value 2020-2024
Table 5 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 6 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources