Vitamins in Germany

December 2023 | 24 pages | ID: VA9D8576807EN
Euromonitor International Ltd

Abstracts

Single vitamins continued to record positive volume and current value growth in 2023. Multivitamins, which offer convenience and economy benefits, also continued to grow in volume and current value terms in 2023. The demand for vitamins spiked during the pandemic, with some vitamins perceived to offer a level of immunity or resistance to the COVID-19 virus. While the sales development of vitamins has slowed appreciably towards the end of the review period, as the threat of the virus wanes, volum...

Euromonitor International's Vitamins in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Vitamins in Germany
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

VITAMINS IN GERMANY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Stabilisation, but the demand for vitamins remains strong
Vitamin-enriched food and beverages are representing competition
PROSPECTS AND OPPORTUNITIES
Mindful purchasing habits to shape the category dynamics
Personalisation expected to become a trend in vitamins
Further development of private label expected
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2018-2023
Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources