Vitamins in Denmark

September 2023 | 22 pages | ID: VCAB446BD37EN
Euromonitor International Ltd

Abstracts

Vitamins received a significant boost from the pandemic as consumers sought to boost their immune systems and protect themselves from COVID-19. Now that concerns around the virus have abated, there is less demand for vitamins, and volume growth is slower in 2023 than during the previous year of the review period. However, the health and wellness trend in Denmark continues apace, while rising inflation is contributing to current value growth. Inflationary pressures in 2022 and 2023 have resulted...

Euromonitor International's Vitamins in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

VITAMINS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Reduced demand for vitamins is offset by price increases as a result of inflation
Orkla Care is set to retain its lead in 2023 thanks to the popular range Livol
E-commerce is now a significant distribution channel for sales of vitamins in Denmark
PROSPECTS AND OPPORTUNITIES
Healthy growth is expected over the forecast period
Innovation will be needed to sustain growth in multivitamins
Vitamins combine with lifestyle and dietary supplements
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2018-2023
Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
Over the counter registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources