Vian SA in Consumer Health (Greece)

September 2016 | 2 pages | ID: V35C5D68B56EN
Euromonitor International Ltd

Abstracts

Vian is preparing to enter its products into the grocery channel, following the announcement of basic OTC products being included in the list of products able to be sold via this channel. With Vian marketing the top ranking brand in value terms in Greece (Depon, analgesics), it is planning to develop a whole new strategy to cover this new distribution network, and will back it up with promotions and advertising.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Vian SA: Key Facts
  Summary 2 Vian SA: Operational Indicators
Competitive Positioning
  Summary 3 Vian SA: Competitive Position 2016