URC Vietnam Co Ltd in Health and Wellness (Vietnam)

May 2017 | 2 pages | ID: U4B1B87D5CFEN
Euromonitor International Ltd

Abstracts

Given the serious food safety scandal with excessive amounts of lead found in its C2 RTD tea and Red Dragon energy drink products, URC Vietnam Co’s mission is to redeem its image in Vietnam. Similar to its formidable competitor, Tan Hiep Phat Group, the company might focus on charity and PR activities to create an image of a socially responsible business.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 URC Vietnam Co Ltd: Key Facts
Competitive Positioning
  Summary 2 URC Vietnam Co Ltd: Competitive Position 2016