Tine SA in Health and Wellness (Norway)

June 2014 | 3 pages | ID: T6AE315CD81EN
Euromonitor International Ltd

Abstracts

TINE SA, the Norwegian dairy giant, registered dynamic growth throughout the review period primarily as a result of frequent and successful product launches. By strengthening and widening its product portfolio TINE created a stream of revenue both from the well-established juice category and from emerging categories such as RTD tea and sports drinks. Vigorous innovation in terms of new product launches containing health and wellness USPs along with continuous updates in design and packaging are...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 TINE SA: Key Facts
Summary 2 TINE SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 TINE SA: Competitive Position 2013