Terapia Ranbaxy in Consumer Health (Romania)
The acquisition of Terapia by Indian company Ranbaxy in 2006 was carried out to enable the Indian company easy access into the EU, with Romania becoming a Member State in 2007. The new company operates under the trade name Terapia Ranbaxy. Antibiotics, drugs for the respiratory system and natural products will represent its main focus for further development, in addition to its existing brands. Investment in packaging and brand promotion represent another priority for the company, which...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Terapia Ranbaxy: Key Facts
Summary 2 Terapia Ranbaxy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Terapia Ranbaxy: Competitive Position 2012
Key Facts
Summary 1 Terapia Ranbaxy: Key Facts
Summary 2 Terapia Ranbaxy: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Terapia Ranbaxy: Competitive Position 2012