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Teeth Whitening Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

November 2023 | 141 pages | ID: TE961ADD8151EN
IMARC Group

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The global teeth whitening products market size reached US$ 5.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.2 Billion by 2028, exhibiting a growth rate (CAGR) of 4.6% during 2022-2028.
Teeth whitening products refer to various chemical products used for restoring the natural shade of the teeth or whiten the tooth enamel. Surface whiteners, toothpastes, strips, gels, rinses, paint-on films, dental scalers, chewing gums, and whitening kits are some of the most commonly used teeth whitening products. They are usually manufactured using chlorine and bleaches and assist in removing the surface stains chemically or physically to change the color of the teeth. They are also effective in removing the traces of tobacco, caffeine and other contaminants that permanently discolor or damage the teeth.
The rising consciousness regarding oral hygiene among the masses represents one of the key factors driving the growth of the market. With the rising consumption of tea, coffee, tobacco and alcoholic beverages, consumers across the globe are increasingly experiencing discoloration of teeth and other tooth-related problems. This has driven the demand for cosmetic dentistry and teeth whitening products for self-grooming and maintaining the overall aesthetics. Additionally, various product innovations, such as the development of natural and herbal variants with instant results, are acting as other growth-inducing factors. These products do not consist of coarse abrasives and have negligible long-term effects on the teeth with therapeutic benefits. In line with this, aggressive promotional activities by product manufacturers and the easy product availability through proliferating e-commerce retail channels are also contributing to the market growth. Other factors, including the convenient availability of over the counter (OTC) teeth whitening products, along with rising expenditure capacities of the consumers, are anticipated to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global teeth whitening products market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product, type, end user and distribution channel.
Breakup by Product:
Whitening Toothpaste
Whitening Strips and Gels
Whitening Rinses
Others
Breakup by Type:
Bleaching Agents
Non-Bleaching Agents (Surface Cleaners)
Breakup by End User:
Dentists
Home Users
Breakup by Distribution Channel:
Online
Offline
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson & Johnson, Procter & Gamble Company, Unilever Plc and W&H (UK) Ltd.
Key Questions Answered in This Report
1. How big is the global teeth whitening products market?
2. What is the expected growth rate of the global teeth whitening products market during 2023-2028?
3. What are the key factors driving the global teeth whitening products market?
4. What has been the impact of COVID-19 on the global teeth whitening products market?
5. What is the breakup of the global teeth whitening products market based on the product?
6. What is the breakup of the global teeth whitening products market based on the type?
7. What is the breakup of the global teeth whitening products market based on the distribution channel?
8. What are the key regions in the global teeth whitening products market?
9. Who are the key players/companies in the global teeth whitening products market?
1 PREFACE


2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY


4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL TEETH WHITENING PRODUCTS MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY PRODUCT

6.1 Whitening Toothpaste
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Whitening Strips and Gels
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Whitening Rinses
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Others
  6.4.1 Market Trends
  6.4.2 Market Forecast

7 MARKET BREAKUP BY TYPE

7.1 Bleaching Agents
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Non-Bleaching Agents (Surface Cleaners)
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY END USER

8.1 Dentists
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Home Users
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY DISTRIBUTION CHANNEL

9.1 Online
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Offline
  9.2.1 Market Trends
  9.2.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia-Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS


13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS


15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Church & Dwight Co. Inc.
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
    15.3.1.3 Financials
    15.3.1.4 SWOT Analysis
  15.3.2 Colgate-Palmolive Company
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
    15.3.2.3 Financials
    15.3.2.4 SWOT Analysis
  15.3.3 Den-Mat Holdings LLC
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 Dr. Fresh LLC (High Ridge Brands Co.)
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 GlaxoSmithKline Plc
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
    15.3.5.3 Financials
    15.3.5.4 SWOT Analysis
  15.3.6 Henkel AG & Co. KGaA
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
    15.3.6.3 Financials
    15.3.6.4 SWOT Analysis
  15.3.7 Johnson & Johnson
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
    15.3.7.3 Financials
    15.3.7.4 SWOT Analysis
  15.3.8 Procter & Gamble Company
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
    15.3.8.3 Financials
    15.3.8.4 SWOT Analysis
  15.3.9 Unilever Plc
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
    15.3.9.3 Financials
  15.3.10 W&H (UK) Ltd.
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio
    15.3.10.3 Financials

LIST OF TABLES

Table 1: Global: Teeth Whitening Products Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Teeth Whitening Products Market Forecast: Breakup by Product (in Million US$), 2023-2028
Table 3: Global: Teeth Whitening Products Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 4: Global: Teeth Whitening Products Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 5: Global: Teeth Whitening Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 6: Global: Teeth Whitening Products Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Teeth Whitening Products Market: Competitive Structure
Table 8: Global: Teeth Whitening Products Market: Key Players

LIST OF FIGURES

Figure 1: Global: Teeth Whitening Products Market: Major Drivers and Challenges
Figure 2: Global: Teeth Whitening Products Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Teeth Whitening Products Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Teeth Whitening Products Market: Breakup by Product (in %), 2022
Figure 5: Global: Teeth Whitening Products Market: Breakup by Type (in %), 2022
Figure 6: Global: Teeth Whitening Products Market: Breakup by End User (in %), 2022
Figure 7: Global: Teeth Whitening Products Market: Breakup by Distribution Channel (in %), 2022
Figure 8: Global: Teeth Whitening Products Market: Breakup by Region (in %), 2022
Figure 9: Global: Teeth Whitening Products (Whitening Toothpaste) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Teeth Whitening Products (Whitening Toothpaste) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Teeth Whitening Products (Whitening Strips and Gels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Teeth Whitening Products (Whitening Strips and Gels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Teeth Whitening Products (Whitening Rinses) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Teeth Whitening Products (Whitening Rinses) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Teeth Whitening Products (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Teeth Whitening Products (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Teeth Whitening Products (Bleaching Agents) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Teeth Whitening Products (Bleaching Agents) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Teeth Whitening Products (Non-Bleaching Agents (Surface Cleaners)) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Teeth Whitening Products (Non-Bleaching Agents (Surface Cleaners)) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Teeth Whitening Products (Dentists) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Teeth Whitening Products (Dentists) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Teeth Whitening Products (Home Users) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Teeth Whitening Products (Home Users) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Teeth Whitening Products (Online) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Teeth Whitening Products (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Teeth Whitening Products (Offline) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Teeth Whitening Products (Offline) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: North America: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: North America: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: United States: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: United States: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Canada: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Canada: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Asia-Pacific: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Asia-Pacific: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: China: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: China: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Japan: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Japan: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: India: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: India: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: South Korea: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: South Korea: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Australia: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Australia: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Indonesia: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Indonesia: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Others: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Europe: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Europe: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Germany: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Germany: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: France: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: France: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: United Kingdom: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: United Kingdom: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Italy: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Italy: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Spain: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Spain: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Russia: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Russia: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Others: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Latin America: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Latin America: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Brazil: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Brazil: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Mexico: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Mexico: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Others: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Middle East and Africa: Teeth Whitening Products Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Middle East and Africa: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Middle East and Africa: Teeth Whitening Products Market: Breakup by Country (in %), 2022
Figure 78: Global: Teeth Whitening Products Industry: SWOT Analysis
Figure 79: Global: Teeth Whitening Products Industry: Value Chain Analysis
Figure 80: Global: Teeth Whitening Products Industry: Porter's Five Forces Analysis


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