Tangmas PT in Health and Wellness (Indonesia)

October 2013 | 3 pages | ID: T81943E3B9AEN
Euromonitor International Ltd

Abstracts

After launching Frutang Bulir (Frutang FF fruit-flavoured drinks with orange pulp) in 2011, Tangmas is expected to come up with more innovative HW beverages in the forecast period. Nonetheless, in light of the increasing prices of raw materials, the company may face a challenge in controlling price increases of its economy products, such as Frutang and 2 Tang,in order to continue servicing its core target audience of middle to lower-income consumers, who are price-sensitive. Over the forecast...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Tangmas PT: Key Facts
Company Background
Competitive Positioning
Summary 2 Tangmas PT: Competitive Position 2012