Stichting Merkartikel Bio+ in Health and Wellness (Netherlands)

September 2014 | 2 pages | ID: S49B9A08537EN
Euromonitor International Ltd

Abstracts

The strategy of Stichting Merkartikel Bio+ is to be the biggest specialist in organic food and beverages. The focus is on a single brand, Bio+. The company is not interested in the creation of multiple brands for different categories. The main strategy of the company is to create strategic partnerships with major retail chains. Stichting Merkartikel Bio+ takes over the management of the organic ranges within these retail chains. This means that by having the Bio+ range major supermarkets have...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Stichting Merkartikel Bio+: Key Facts
Company Background
Competitive Positioning
Summary 2 Stichting Merkartikel Bio+: Competitive Position 2013