Sleep Aids in Norway

September 2023 | 24 pages | ID: SE5399A10C8EN
Euromonitor International Ltd

Abstracts

Sleep aids continued to register positive growth in volume sales in 2023 as the stress that increasing numbers of local consumers now face in their lives continued to take its toll on the nation’s sleep patterns. High stress levels are primarily the result of general social, personal and professional pressure and the seemingly relentless demands of modern working life. Exacerbating this already unfavourable situation are various external events such as the COVID-19 pandemic and the Ukraine confl...

Euromonitor International's Sleep Aids in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sleep Aids market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

SLEEP AIDS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consistently positive sales growth as rising stress levels underpin rising demand
The ageing of Norway’s population favourable for sales of sleep aids
Herbal/traditional sleep aids the only options available OTC
PROSPECTS AND OPPORTUNITIES
Moderate positive growth ahead for sleep aids amidst rising stress levels
Rise of e-commerce unlikely to challenge dominance of pharmacies and direct selling
Stigma surrounding anxiety and insomnia set to dissipate, benefiting sleep aids
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2018-2023
Table 2 Sales of Sleep Aids: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 4 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 5 Forecast Sales of Sleep Aids: Value 2023-2028
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
CONSUMER HEALTH IN NORWAY
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources