Sleep Aids in New Zealand

October 2023 | 22 pages | ID: S3608476C28EN
Euromonitor International Ltd

Abstracts

Retail sales of sleep aids registered accelerated growth in current value terms in 2023, continuing the upward trajectory seen over the review period. Many New Zealanders struggled to achieve the recommended seven to eight hours sleep each night, and hence looked for ways to relieve their insomnia. Even after the end of the COVID-19 pandemic, many consumers continued to experience sleep problems as a long-term issue. Dubbed “coronasomina”, this phenomenon was characterised by having trouble fall...

Euromonitor International's Sleep Aids in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sleep Aids market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Sleep Aids in New Zealand
Euromonitor International
October 2023

LIST OF CONTENTS AND TABLES

SLEEP AIDS IN NEW ZEALAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

High levels of stress and anxiety lead to disruption of sleep patterns
Increased evening screen time usage fuels demand for sleep aids among teenagers
Sleep Drops leads the market for sleep aids
PROSPECTS AND OPPORTUNITIES
Further growth expected for sleep aids, as stress and anxiety levels show no signs of abating
Growing competition from substitute products which focus on improving sleep health
No major changes to competitive landscape, due to lack of new product development
CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2018-2023
Table 2 Sales of Sleep Aids: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 4 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 5 Forecast Sales of Sleep Aids: Value 2023-2028
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources