Rootfruit Scandinavia AB in Health and Wellness (Sweden)

August 2013 | 2 pages | ID: REF2B2486EDEN
Euromonitor International Ltd

Abstracts

Over the forecast period, Rootfruit will work to strengthen its position in organic sweet and savoury snacks by developing new products and stepping up investment in the promotion and distribution of its established ranges. The company is hopeful that synergies achieved via its 2010 acquisition of Laholms Chips AB will help to improve its price competitiveness and thereby reduce the growing challenge from private labels, while also enabling it to develop higher quality products capable of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

ROOTFRUIT SCANDINAVIA AB IN HEALTH AND WELLNESS (SWEDEN)
Euromonitor International
August 2013

Strategic Direction
Key Facts
Summary 1 Rootfruit Scandinavia AB: Key Facts
Summary 2 Rootfruit Scandinavia AB: Operational Indicators 2010-2012
Company Background
Competitive Positioning