Reckitt Benckiser Plc (RB) in Consumer Health (United Kingdom)
Reckitt Benckiser (RB) will place consumer health at the core of its strategy in the forecast period, while aiming to differentiate itself from traditional pharmaceutical companies via a consumer-focused approach. The company will thus tailor new product development and marketing to meet changing consumer demands, while continuing to focus on its core 'powerbrands.' There is meanwhile speculation that the company may expand into allergy care and vitamins and dietary supplements, whether via...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Plc (RB): Key Facts
Summary 2 Reckitt Benckiser Plc (RB): Operational Indicators
Competitive Positioning
Summary 3 Reckitt Benckiser Plc (RB): Competitive Position 2015
Key Facts
Summary 1 Reckitt Benckiser Plc (RB): Key Facts
Summary 2 Reckitt Benckiser Plc (RB): Operational Indicators
Competitive Positioning
Summary 3 Reckitt Benckiser Plc (RB): Competitive Position 2015