Reckitt Benckiser Plc in Consumer Health (United Kingdom)

July 2013 | 4 pages | ID: RB065AF8B5AEN
Euromonitor International Ltd

Abstracts

Reckitt Benckiser has a new strategic direction called “better business”, whereby it plans to refocus on strength areas of health, hygiene and home, and on its power brands, which include Nurofen, Strepsils, Gaviscon, Mucinex, Durex and Scholl. The company plans to increase sales of these brands to account for 72% of its revenues by 2016, up from 67% in 2012.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Plc: Key Facts
Summary 2 Reckitt Benckiser Plc: Operational Indicators
Company Background
Production
Summary 3 Reckitt Benckiser Plc: Production Statistics 2012
Competitive Positioning
Summary 4 Reckitt Benckiser Plc: Competitive Position 2012