Quala SA in Health and Wellness (Colombia)
The company is orientated mainly towards low-income consumer groups, which constitute the majority of consumers in Colombia and in Latin American countries, where the company is present, such as Brazil, Mexico, Ecuador, the Dominican Republic and Venezuela. On the other hand, product innovation, such as Vive 100, Popetas and Bon Ice, is one of the key reasons behind the company’s growth. As low-income consumers are very important to Quala, fortified products are essential for brands, such as...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Quala SA: Key Facts
Summary 2 Quala SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Quala SA: Competitive Position 2013
Key Facts
Summary 1 Quala SA: Key Facts
Summary 2 Quala SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Quala SA: Competitive Position 2013