Procter & Gamble Hygiene & Health Care Ltd in Consumer Health (India)

May 2014 | 2 pages | ID: P95FF62DA03EN
Euromonitor International Ltd

Abstracts

Procter & Gamble Hygiene & Health Care is one of the leading companies in consumer health and tissue and hygiene in India. The company is the leader in cough, cold and allergy (hay fever). In 2013, it pushed the sales of Vicks with the help of focussing on distribution expansion and advertising. The company plans to continue with this strategy in order to maintain its leading position in the next fiscal year.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Procter & Gamble Hygiene & Health Care Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Hygiene & Health Care Ltd: Competitive Position 2013