Pfizer Inc in Consumer Health (Italy)

June 2013 | 3 pages | ID: PA9BACD7EA1EN
Euromonitor International Ltd

Abstracts

2012 proved to be a difficult year for Pfizer Consumer Healthcare in many respects: in January, Pfizer received a €10.6 million fine from the Antitrust Authority for abuse of its dominant position, due to the company preventing the introduction on the Italian market of generics against glaucoma based on the same active principle as Pfizer’s Xantalan. An investigation started after the call to action raised by Ratiopharm Italia, which was interested in producing the generic medication, and the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
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• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Pfizer Consumer Healthcare: Key Facts
Summary 2 Pfizer Consumer Healthcare: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Pfizer Inc: Competitive Position 2012