Paediatric Consumer Health in Kenya

January 2024 | 22 pages | ID: PAB8FA07D79EN
Euromonitor International Ltd

Abstracts

When the health of their children is concerned, Kenyan parents are generally hesitant to take risks and experiment with new brands. They tend to adhere to established brands that have undergone thorough testing and come highly recommended by medical professionals and their personal social network. Consequently, this loyalty proves advantageous for leading brands, as they not only benefit from repeat purchases, but also leverage positive word-of-mouth referrals to attract new customers to their p...

Euromonitor International's Paediatric Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Paediatric Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Paediatric Consumer Health in Kenya
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

PAEDIATRIC CONSUMER HEALTH IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Strong brand loyalty helps to maintain sales for leading players
Affordability is balanced with efficacy in purchasing decision
Medical professionals are important for brand promotion
PROSPECTS AND OPPORTUNITIES
Slower growth expected over the forecast period
New product formulations and packaging to garner interest among children
Shift towards natural products over forecast period
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 3 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 4 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 5 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 6 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 7 Sales of Consumer Health by Category: Value 2018-2023
Table 8 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 9 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 10 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 11 Distribution of Consumer Health by Format: % Value 2018-2023
Table 12 Distribution of Consumer Health by Format and Category: % Value 2023
Table 13 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 14 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources