Nupo A/S in Health and Wellness (Denmark)

April 2014 | 2 pages | ID: N12FB416C7EEN
Euromonitor International Ltd

Abstracts

Nupo’s key strategic aim is develop and market quality, scientifically documented, meal replacement slimming products in Denmark. The company’s leading position has come under increased pressure as regional brands Allévo and Nutrilett entered Danish health and wellness in 2012, and Nupo is thus likely to step up its marketing and also, like its competitors, gear product innovation towards convenience- positioned meal replacement formats like bars and shakes.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Nupo A/S: Key Facts
Summary 2 Nupo A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Nupo A/S: Competitive Position 2012