Novartis Consumer Health NV in Consumer Health (Netherlands)

November 2015 | 2 pages | ID: NC3B5259FC1EN
Euromonitor International Ltd

Abstracts

Novartis Consumer Health BV is a growth-driven company and it ranked first in OTC in the Netherlands in 2014. The company generally attempts to achieve growth by developing in product areas where the company has little presence in order to broaden its product portfolio. The company also attempts to maintain its leading position in more mature categories through product innovation and various marketing campaigns. Novartis is seen as having one of the industry’s most respected development...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Novartis Consumer Health NV: Key Facts
Competitive Positioning
  Summary 2 Novartis Consumer Health NV: Competitive Position 2015