North America Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Overview:
The North America sanitary napkin market size reached US$ 5.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.
Sanitary napkins, also known as sanitary or menstrual pads, are thin pads, which are made from absorbent materials, such as cotton or cellulose. They help in absorbing the uterine flow during menstruation. Sanitary napkins are available in different shapes and sizes, with different absorption capacities. Most sanitary napkins in the market are disposable and meant for single use. However, reusable sanitary napkins are also being introduced by manufacturers that can be washed, dried and reused.
North America sanitary napkin market is currently being driven by several factors. The high per capita income levels coupled with the increased health consciousness among the consumers has positively influenced the demand for premium quality sanitary napkins in the region. Moreover, various technological advancements, such as super-absorbent fiber technology, the introduction of organic products, and the absence of chemicals in sanitary napkins are expected to catalyze the market growth in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America sanitary napkin market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on type and distribution channel.
Key Regions Analysed
United States
Canada
Analysis for Each Country
Market by Type
Menstrual Pad
Pantyliner
Market by Distribution Channel
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Specialty Stores
Others
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles
IMARC Group’s latest report provides a deep insight into the North America sanitary napkin market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America sanitary napkin market in any manner.
Key Questions Answered in This Report:
How has the North America sanitary napkin market performed so far and how will it perform in the coming years?
What are the key regions in the North America sanitary napkin market?
What has been the impact of COVID-19 on the North America sanitary napkin market?
What is the breakup of the North America sanitary napkin market on the basis of type?
What is the breakup of the North America sanitary napkin market on the basis of distribution channel?
What are the various stages in the value chain of the North America sanitary napkin industry?
What are the key driving factors and challenges in the North America sanitary napkin industry?
What is the structure of the North America sanitary napkin industry and who are the key players?
What is the degree of competition in the North America sanitary napkin industry?
The North America sanitary napkin market size reached US$ 5.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.
Sanitary napkins, also known as sanitary or menstrual pads, are thin pads, which are made from absorbent materials, such as cotton or cellulose. They help in absorbing the uterine flow during menstruation. Sanitary napkins are available in different shapes and sizes, with different absorption capacities. Most sanitary napkins in the market are disposable and meant for single use. However, reusable sanitary napkins are also being introduced by manufacturers that can be washed, dried and reused.
North America sanitary napkin market is currently being driven by several factors. The high per capita income levels coupled with the increased health consciousness among the consumers has positively influenced the demand for premium quality sanitary napkins in the region. Moreover, various technological advancements, such as super-absorbent fiber technology, the introduction of organic products, and the absence of chemicals in sanitary napkins are expected to catalyze the market growth in the upcoming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America sanitary napkin market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on type and distribution channel.
Key Regions Analysed
United States
Canada
Analysis for Each Country
Market by Type
Menstrual Pad
Pantyliner
Market by Distribution Channel
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Specialty Stores
Others
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles
IMARC Group’s latest report provides a deep insight into the North America sanitary napkin market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America sanitary napkin market in any manner.
Key Questions Answered in This Report:
How has the North America sanitary napkin market performed so far and how will it perform in the coming years?
What are the key regions in the North America sanitary napkin market?
What has been the impact of COVID-19 on the North America sanitary napkin market?
What is the breakup of the North America sanitary napkin market on the basis of type?
What is the breakup of the North America sanitary napkin market on the basis of distribution channel?
What are the various stages in the value chain of the North America sanitary napkin industry?
What are the key driving factors and challenges in the North America sanitary napkin industry?
What is the structure of the North America sanitary napkin industry and who are the key players?
What is the degree of competition in the North America sanitary napkin industry?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1Overview
4.2Key Industry Trends
5 GLOBAL SANITARY NAPKIN MARKET
5.1Market Performance
5.2Market Breakup by Type
5.3Market Breakup by Distribution Channel
5.4Market Breakup by Region
5.5Market Forecast
6 NORTH AMERICA SANITARY NAPKIN MARKET
6.1Market Performance
6.2Impact of COVID-19
6.3Market Forecast
7 NORTH AMERICA SANITARY NAPKIN MARKET: BREAKUP BY TYPE
7.1Menstrual Pad
7.2Pantyliner
8 NORTH AMERICA SANITARY NAPKIN MARKET: BREAKUP BY DISTRIBUTION CHANNEL
8.1Supermarkets and Hypermarkets
8.2Pharmacies
8.3Convenience Stores
8.4Online Stores
8.5Specialty Stores
8.6Others
9 NORTH AMERICA SANITARY NAPKIN MARKET: BREAKUP BY COUNTRY
9.1 United States
9.1.1Historical Market Trends
9.1.2Market Breakup by Type
9.1.3Market Breakup by Distribution Channel
9.1.4Market Forecast
9.2 Canada
9.2.1Historical Market Trends
9.2.2Market Breakup by Type
9.2.3Market Breakup by Distribution Channel
9.2.4Market Forecast
10 SWOT ANALYSIS
10.1Overview
10.2Strengths
10.3Weaknesses
10.4Opportunities
10.5Threats
11 VALUE CHAIN ANALYSIS
11.1Overview
11.2Research and Development
11.3Raw Material Procurement
11.4Manufacturing
11.5Marketing
11.6Distribution
11.7End-Use
12 PORTER’S FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Rivalry
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1Market Structure
14.2Key Players
14.3Profiles of Key Players
2 SCOPE AND METHODOLOGY
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1Overview
4.2Key Industry Trends
5 GLOBAL SANITARY NAPKIN MARKET
5.1Market Performance
5.2Market Breakup by Type
5.3Market Breakup by Distribution Channel
5.4Market Breakup by Region
5.5Market Forecast
6 NORTH AMERICA SANITARY NAPKIN MARKET
6.1Market Performance
6.2Impact of COVID-19
6.3Market Forecast
7 NORTH AMERICA SANITARY NAPKIN MARKET: BREAKUP BY TYPE
7.1Menstrual Pad
7.2Pantyliner
8 NORTH AMERICA SANITARY NAPKIN MARKET: BREAKUP BY DISTRIBUTION CHANNEL
8.1Supermarkets and Hypermarkets
8.2Pharmacies
8.3Convenience Stores
8.4Online Stores
8.5Specialty Stores
8.6Others
9 NORTH AMERICA SANITARY NAPKIN MARKET: BREAKUP BY COUNTRY
9.1 United States
9.1.1Historical Market Trends
9.1.2Market Breakup by Type
9.1.3Market Breakup by Distribution Channel
9.1.4Market Forecast
9.2 Canada
9.2.1Historical Market Trends
9.2.2Market Breakup by Type
9.2.3Market Breakup by Distribution Channel
9.2.4Market Forecast
10 SWOT ANALYSIS
10.1Overview
10.2Strengths
10.3Weaknesses
10.4Opportunities
10.5Threats
11 VALUE CHAIN ANALYSIS
11.1Overview
11.2Research and Development
11.3Raw Material Procurement
11.4Manufacturing
11.5Marketing
11.6Distribution
11.7End-Use
12 PORTER’S FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Rivalry
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1Market Structure
14.2Key Players
14.3Profiles of Key Players
LIST OF TABLES
Table 1: North America: Sanitary Napkin Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Sanitary Napkin Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: North America: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 4: North America: Sanitary Napkin Market Forecast: Breakup by Country (in Million US$), 2023-2028
Table 5: North America: Sanitary Napkin Market: Competitive Structure
Table 6: North America: Sanitary Napkin Market: Key Players
Table 1: North America: Sanitary Napkin Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Sanitary Napkin Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: North America: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 4: North America: Sanitary Napkin Market Forecast: Breakup by Country (in Million US$), 2023-2028
Table 5: North America: Sanitary Napkin Market: Competitive Structure
Table 6: North America: Sanitary Napkin Market: Key Players
LIST OF FIGURES
Figure 1: North America: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: Global: Sanitary Napkin Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 4: Global: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 5: Global: Sanitary Napkin Market: Breakup by Region (in %), 2022
Figure 6: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 7: North America: Sanitary Napkin Market: Sales Value (in Billion US$), 2017-2022
Figure 8: North America: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: North America: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 10: North America: Sanitary Napkin (Menstrual Pad) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: North America: Sanitary Napkin (Menstrual Pad) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: North America: Sanitary Napkin (Pantyliner) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: North America: Sanitary Napkin (Pantyliner) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: North America: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 15: North America: Sanitary Napkin Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 16: North America: Sanitary Napkin Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 17: North America: Sanitary Napkin Market: Sales through Pharmacies (in Million US$), 2017 & 2022
Figure 18: North America: Sanitary Napkin Market Forecast: Sales through Pharmacies (in Million US$), 2023-2028
Figure 19: North America: Sanitary Napkin Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 20: North America: Sanitary Napkin Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 21: North America: Sanitary Napkin Market: Sales through Online Stores (in Million US$), 2017 & 2022
Figure 22: North America: Sanitary Napkin Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
Figure 23: North America: Sanitary Napkin Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
Figure 24: North America: Sanitary Napkin Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
Figure 25: North America: Sanitary Napkin Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 26: North America: Sanitary Napkin Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 27: North America: Sanitary Napkin Market: Breakup by Country (in %), 2022
Figure 28: United States: Sanitary Napkin Market: Sales Value (in Million US$), 2017-2022
Figure 29: United States: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 30: United States: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 31: United States: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Canada: Sanitary Napkin Market: Sales Value (in Million US$), 2017-2022
Figure 33: Canada: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 34: Canada: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 35: Canada: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: North America: Sanitary Napkin Industry: SWOT Analysis
Figure 37: North America: Sanitary Napkin Industry: Value Chain Analysis
Figure 38: North America: Sanitary Napkin Industry: Porter’s Five Forces Analysis
Figure 1: North America: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: Global: Sanitary Napkin Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 4: Global: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 5: Global: Sanitary Napkin Market: Breakup by Region (in %), 2022
Figure 6: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 7: North America: Sanitary Napkin Market: Sales Value (in Billion US$), 2017-2022
Figure 8: North America: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: North America: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 10: North America: Sanitary Napkin (Menstrual Pad) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: North America: Sanitary Napkin (Menstrual Pad) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: North America: Sanitary Napkin (Pantyliner) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: North America: Sanitary Napkin (Pantyliner) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: North America: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 15: North America: Sanitary Napkin Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 16: North America: Sanitary Napkin Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 17: North America: Sanitary Napkin Market: Sales through Pharmacies (in Million US$), 2017 & 2022
Figure 18: North America: Sanitary Napkin Market Forecast: Sales through Pharmacies (in Million US$), 2023-2028
Figure 19: North America: Sanitary Napkin Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 20: North America: Sanitary Napkin Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 21: North America: Sanitary Napkin Market: Sales through Online Stores (in Million US$), 2017 & 2022
Figure 22: North America: Sanitary Napkin Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
Figure 23: North America: Sanitary Napkin Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
Figure 24: North America: Sanitary Napkin Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
Figure 25: North America: Sanitary Napkin Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 26: North America: Sanitary Napkin Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 27: North America: Sanitary Napkin Market: Breakup by Country (in %), 2022
Figure 28: United States: Sanitary Napkin Market: Sales Value (in Million US$), 2017-2022
Figure 29: United States: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 30: United States: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 31: United States: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Canada: Sanitary Napkin Market: Sales Value (in Million US$), 2017-2022
Figure 33: Canada: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 34: Canada: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 35: Canada: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: North America: Sanitary Napkin Industry: SWOT Analysis
Figure 37: North America: Sanitary Napkin Industry: Value Chain Analysis
Figure 38: North America: Sanitary Napkin Industry: Porter’s Five Forces Analysis
