Merck Selbstmedikation GmbH in Consumer Health (Germany)

May 2015 | 3 pages | ID: MD6EB087731EN
Euromonitor International Ltd

Abstracts

Merck Selbstmedikation GmbH has announced an ambitious plan to significantly strengthen its competitive position in the German consumer health market over the forecast period. At the core of the company’s strategy will be heavier investment in product innovation and marketing.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric OTC Healthcare, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Merck Selbstmedikation GmbH: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Merck Selbstmedikation GmbH: Competitive Position 2014