Merck SA de CV in Consumer Health (Mexico)
Merck follows a strategy based on a small portfolio of OTC brands, as most of the company’s products are Rx medications. However, its OTC products have strong recognition amongst consumers, given its long-standing presence in consumer health in Mexico. It offers important innovative breakthroughs, such as the first multivitamin for consumers suffering from diabetes, and the first multivitamin with probiotics. Over the forecast period the company plans to engage in more active communication...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric OTC Healthcare, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric OTC Healthcare, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Merck SA de CV: Key Facts
Summary 2 Merck SA de CV: Operational Indicators
Company Background
Production
Summary 3 Merck-México SA: Production Statistics 2014
Competitive Positioning
Summary 4 Merck SA de CV: Competitive Position 2014
Key Facts
Summary 1 Merck SA de CV: Key Facts
Summary 2 Merck SA de CV: Operational Indicators
Company Background
Production
Summary 3 Merck-México SA: Production Statistics 2014
Competitive Positioning
Summary 4 Merck SA de CV: Competitive Position 2014