Medical Affairs Reputations: Growth Hormone Deficiency (US)
Two Medical Affairs teams lead the market. Can your team learn from their success?
Two medical affairs teams have the lead in the US growth hormone deficiency (GHD) treatment market, with the third placed team not far behind. Are they delivering the services doctors need most, or are they simply more active than the rest of the pack? What can the rest of the teams do to improve their performance?
Find out, and see how your team measures up, in Medical Affairs Reputations: GHD (US).
Comparing teams for 7 major GHD treatments from Pfizer, Eli Lilly, Novo Nordisk, Genentech (Roche), Sandoz (Novartis), EMD Serono and Ferring, this detailed report reveals:
Not your market? Click here to see the EU5 Edition.
Top Takeaways
Developed with the help of Medical Affairs specialists, this report gives you an in-depth comparison of 7 Medical Affairs teams—answering important questions like:
We surveyed 100 US-based adult and paediatric endocrinologists, chosen from the largest community of validated physicians in the world.
All respondents
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At FirstWord, we stand behind our reports. If you're not completely satisfied, we’ll refund your money. Guaranteed.
ABOUT FIRSTWORD
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
Two medical affairs teams have the lead in the US growth hormone deficiency (GHD) treatment market, with the third placed team not far behind. Are they delivering the services doctors need most, or are they simply more active than the rest of the pack? What can the rest of the teams do to improve their performance?
Find out, and see how your team measures up, in Medical Affairs Reputations: GHD (US).
Comparing teams for 7 major GHD treatments from Pfizer, Eli Lilly, Novo Nordisk, Genentech (Roche), Sandoz (Novartis), EMD Serono and Ferring, this detailed report reveals:
- How doctors rate each team overall, and on 12 key medical affairs services.
- Which medical affairs services are most important.
- How, and how often doctors want to meet with your team.
- What you can do to improve your medical affairs services.
Not your market? Click here to see the EU5 Edition.
Top Takeaways
- Tight race at the top: Two teams—both established players in the market—are neck and neck for first place. Is this a case of the leader being more active, or doing things differently to the second place team?
- Activity pays off: Teams that interact more with doctors tend to have higher overall quality scores. The two leading teams have the most interactions by far.
- Patients remain central to treatment practice: Doctors are most likely to use Medical Affairs teams for information on support services available to improve patient access, education and outcomes.
- Hunger for information: Doctors also say information provision services are the most important Medical Affairs services, especially when it comes to the off-label uses of GHD treatments.
- Teams have the right focus: Nearly all teams earned moderately high performance scores and high satisfaction scores in the areas most important to doctors.
- US doctors less likely to prefer frequent interactions: Nearly 40 percent of doctors prefer to interact with Medical Affairs teams more than once per quarter.
- What room for improvement? US doctors argue that Medical Affairs teams need to improve in areas like providing updates on clinical trial literature and inviting them to CME events. But how likely is it that improvements in these areas will change the pecking order?
- Genotropin (somatropin; Pfizer)
- Humatrope (somatropin; Eli Lilly)
- Norditropin (somatropin; Novo Nordisk)
- NutropinAq (somatropin; Genentech)
- Omnitrope (somatropin; Sandoz)
- Saizen (somatropin; EMD Serono)
- Zomacton (somatropin; Ferring)
Developed with the help of Medical Affairs specialists, this report gives you an in-depth comparison of 7 Medical Affairs teams—answering important questions like:
- What do doctors need?
- How, and how often are they using your Medical Affairs team?
- What services do they consider most important?
- How often should you contact them? What channels are best?
- Does your Medical Affairs team deliver?
- How memorable are your team’s interactions with doctors?
- How do doctors rank your team for performance and satisfaction in 12 key areas?
- How does your team compare to the competition—in each area, and overall?
- What needs improvement?
- Are you delivering the services that are most important to doctors?
- Where do you need to improve?
- How can your team enhance its services?
We surveyed 100 US-based adult and paediatric endocrinologists, chosen from the largest community of validated physicians in the world.
All respondents
- Have been practicing for between 3 and 35 years
- See at least 5 patients with growth hormone deficiency in a typical month
- Devote at least 50 percent of their time to direct patient care
- Have interacted with at least one listed product’s Medical Affairs team in the past 6 months.
MONEY BACK GUARANTEE!
At FirstWord, we stand behind our reports. If you're not completely satisfied, we’ll refund your money. Guaranteed.
ABOUT FIRSTWORD
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
1. OBJECTIVES, SURVEY METHODOLOGY AND SAMPLING, PRODUCTS INCLUDED IN THE SURVEY, EXECUTIVE SUMMARY
2. CURRENT STATUS OF INTERACTIONS WITH DIFFERENT MEDICAL AFFAIRS TEAMS
2.1 Interactions in the past 6 months with Medical Affairs teams for each product
2.2 Current frequency of interactions with medical affair teams for each product
3. COMPETITIVE EVALUATION OF MEDICAL AFFAIRS TEAMS PERFORMANCE ON VARIOUS ATTRIBUTES
3.1 Evaluation of overall quality of interactions with Medical Affairs teams for each product
3.2 Attribute importance of Medical Affairs teams roles to physicians’ practice
3.3 EdgeMap analysis – Competitive evaluation on Medical Affairs teams performance on attributes
3.4 Competitive evaluation of physicians satisfaction of interaction with Medical Affairs teams
3.5 Need-Gap analysis by product
4. PREFERRED INTERACTION MEDIA, FREQUENCY, AND SUGGESTIONS FOR IMPROVEMENT
4.1 Preferred interaction media and frequency, and suggestions for improvement
5. APPENDIX
2. CURRENT STATUS OF INTERACTIONS WITH DIFFERENT MEDICAL AFFAIRS TEAMS
2.1 Interactions in the past 6 months with Medical Affairs teams for each product
2.2 Current frequency of interactions with medical affair teams for each product
3. COMPETITIVE EVALUATION OF MEDICAL AFFAIRS TEAMS PERFORMANCE ON VARIOUS ATTRIBUTES
3.1 Evaluation of overall quality of interactions with Medical Affairs teams for each product
3.2 Attribute importance of Medical Affairs teams roles to physicians’ practice
3.3 EdgeMap analysis – Competitive evaluation on Medical Affairs teams performance on attributes
3.4 Competitive evaluation of physicians satisfaction of interaction with Medical Affairs teams
3.5 Need-Gap analysis by product
4. PREFERRED INTERACTION MEDIA, FREQUENCY, AND SUGGESTIONS FOR IMPROVEMENT
4.1 Preferred interaction media and frequency, and suggestions for improvement
5. APPENDIX
