Market Access Impact (EU5) [RCC]
Eliminating market barriers could help one brand almost double its market share
Market barriers have a modest but significant effect on renal cell carcinoma (RCC) prescriptions in the EU5. The brands that can find a way to eliminate them stand to make important share gains. Especially in the middle of the market, where competition is lively, and at the bottom of the market, where one brand is poised to nearly double its market share.
Find out which barriers are costing your brand market share Market Access Impact: RCC (EU5).
Based on a survey of 150 medical oncologists, the report covers 9 major therapies from Bayer, Bristol-Myers Squibb, Exelixis, Ipsen Novartis, Pfizer, and Roche. Handy graphs and charts show you how 7 barriers affect your market share, revealing which competitors you gain share from, and lose it to.
Top Takeaways
Market Access Impact: RCC (EU5) explores key issues affecting drug manufacturers. You’ll learn:
How barriers affect market access:
We surveyed 150 medical oncologists—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.
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ABOUT FIRSTWORD
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
Market barriers have a modest but significant effect on renal cell carcinoma (RCC) prescriptions in the EU5. The brands that can find a way to eliminate them stand to make important share gains. Especially in the middle of the market, where competition is lively, and at the bottom of the market, where one brand is poised to nearly double its market share.
Find out which barriers are costing your brand market share Market Access Impact: RCC (EU5).
Based on a survey of 150 medical oncologists, the report covers 9 major therapies from Bayer, Bristol-Myers Squibb, Exelixis, Ipsen Novartis, Pfizer, and Roche. Handy graphs and charts show you how 7 barriers affect your market share, revealing which competitors you gain share from, and lose it to.
Top Takeaways
- The top three barriers affect the market equally: Together they’re responsible for half of the overall impact on prescriptions.
- Eliminating barriers would shake up the middle of the market: The fourth and fifth place brands would each drop by two spots to sixth place and seventh place respectively.
- Barriers are keeping one brand stuck in last place: Significantly more doctors experience barriers with this brand. If barriers didn’t exist, its market share would double.
- Many doctors may not see the problem: 55 percent or more of them don’t experience any barriers with most of the surveyed brands.
- Doctors are open to alternatives: 80% or more of surveyed doctors either prescribe, or would consider prescribing all of the surveyed brands.
- One brand has a big perception problem: Every doctor has heard of it, but nearly 20% say they wouldn’t prescribe it.
- Afinitor (everolimus; Novartis)
- Avastin (bevacizumab; Roche)
- Cabometyx (cabozantinib; Exelixis/Ipsen)
- Inlyta (axitinib; Pfizer)
- Nexavar (sorafenib; Bayer)
- Opdivo (nivolumab; Bristol-Myers Squibb)
- Sutent (sunitinib; Pfizer)
- Torisel (temsirolimus; Pfizer)
- Votrient (pazopanib; Novartis)
Market Access Impact: RCC (EU5) explores key issues affecting drug manufacturers. You’ll learn:
How barriers affect market access:
- What brands do doctors prescribe the most?
- How many prescriptions do barriers affect?
- Which barriers have the biggest impact?
- How many doctors prescribe your brand? How many don’t, but would consider it?
- Why don’t doctors prescribe your brand? What do they prescribe instead?
- Which competing brands does your brand take market share from?
We surveyed 150 medical oncologists—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.
- Been practicing for 2+ years
- Prescribed at least one of the listed products
- Seen at least 5 patients with RCC in total in the last month
MONEY BACK GUARANTEE!
At FirstWord, we stand behind our reports. If you're not completely satisfied, we’ll refund your money. Guaranteed.
ABOUT FIRSTWORD
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
1. WHAT ARE MARKET BARRIERS?
2. ABOUT THIS REPORT
3. ABOUT THE SURVEY
4. BRANDS INCLUDED IN THE SURVEY
5. EXECUTIVE SUMMARY
2. ABOUT THIS REPORT
3. ABOUT THE SURVEY
4. BRANDS INCLUDED IN THE SURVEY
5. EXECUTIVE SUMMARY
