Market Access Impact (EU5) [Growth Hormone Deficiency]
Market barriers may be costing you share, but perception could be the bigger problem
Market barriers affect nearly 25% of growth hormone prescriptions in the EU5 countries. Most brands lose market share because of them, but for some brands, perception may be an even bigger problem. As many as 16% of the doctors we surveyed either wouldn’t prescribe these brands, or simply haven’t heard of them at all.
Find out how doctors see your brand, and whether market barriers are dragging your market share down, in Market Access Impact: GHD (EU5).
Based on a survey of 150 adult- and paediatric endocrinologists, the report covers 7 major therapies from Eli Lilly, Ipsen, Ferring, Merck KGaA, Novo Nordisk, Pfizer, and Sandoz. Handy graphs and charts show you how 7 barriers affect your market share, revealing which competitors you gain share from, and lose it to.
Top Takeaways
Market Access Impact: GHD (EU5) explores key issues affecting drug manufacturers. You’ll learn:
How barriers affect market access
We surveyed 150 medical adult and paediatric endocrinologists—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.
All respondents have
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About FirstWord
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
Market barriers affect nearly 25% of growth hormone prescriptions in the EU5 countries. Most brands lose market share because of them, but for some brands, perception may be an even bigger problem. As many as 16% of the doctors we surveyed either wouldn’t prescribe these brands, or simply haven’t heard of them at all.
Find out how doctors see your brand, and whether market barriers are dragging your market share down, in Market Access Impact: GHD (EU5).
Based on a survey of 150 adult- and paediatric endocrinologists, the report covers 7 major therapies from Eli Lilly, Ipsen, Ferring, Merck KGaA, Novo Nordisk, Pfizer, and Sandoz. Handy graphs and charts show you how 7 barriers affect your market share, revealing which competitors you gain share from, and lose it to.
Top Takeaways
- Most brands lose out: While every brand wins and loses share because of barriers, 5 of the 7 surveyed brands see a net loss.
- One brand runs the table: The 3rd place brand sees a net share gain from every other surveyed brand, but without barriers, it would take a big hit and drop to 4th place.
- No one barrier is to blame: Most of the 7 barriers covered in the report affect the same amount of prescriptions.
- Doctors experience few barriers with each brand: Over 75% of surveyed doctors experience at most one barrier with any given brand.
- Some brands are hit harder by certain barriers: Learn which brand doctors have the most trouble reimbursing, which three lose out due to patient type recommendations, and more.
- Three drugs have a perception problem: Up to 16% of doctors either wouldn’t consider prescribing these brands, or haven’t heard of them at all.
- Genotropin (somatropin; Pfizer)
- Humatrope (somatropin; Eli Lilly)
- Norditropin (somatropin; Novo Nordisk)
- NutropinAq (somatropin; Ipsen)
- Omnitrope (somatropin; Sandoz)
- Saizen (somatropin; Merck KGaA)
- Zomacton (somatropin; Ferring)
Market Access Impact: GHD (EU5) explores key issues affecting drug manufacturers. You’ll learn:
How barriers affect market access
- What brands do doctors prescribe the most?
- How many prescriptions do barriers affect?
- Which barriers have the biggest impact?
- How many doctors prescribe your brand? How many don’t, but would consider it?
- Why don’t doctors prescribe your brand? What do they prescribe instead?
- Which competing brands does your brand take market share from?
We surveyed 150 medical adult and paediatric endocrinologists—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world.
All respondents have
- Been practicing for 2+ years
- Prescribed at least one of the listed products
- Seen at least 5 patients with GHD in total in the last month
MONEY BACK GUARANTEE!
At FirstWord, we stand behind our reports. If you're not completely satisfied, we’ll refund your money. Guaranteed.
About FirstWord
FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.
FirstWord Pharma PLUS is a personalised and comprehensive intelligence service delivering up-to-the-minute pharma news, insight, analysis and expert views of importance to your company’s success.
FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
1. WHAT ARE MARKET BARRIERS?
2. ABOUT THIS REPORT
3. ABOUT THE SURVEY
4. BRANDS INCLUDED IN THE SURVEY
5. EXECUTIVE SUMMARY
2. ABOUT THIS REPORT
3. ABOUT THE SURVEY
4. BRANDS INCLUDED IN THE SURVEY
5. EXECUTIVE SUMMARY
