Kowloon Dairy Ltd in Health and Wellness (Hong Kong, China)

May 2017 | 2 pages | ID: K26B4CA609DEN
Euromonitor International Ltd

Abstracts

Over the forecast period, Kowloon Dairy is expected to focus on fortified/functional positioning for both drinking milk products and soy milk to enhance its overall nutritional offering for increasingly demanding consumers. Investment in social media marketing is also likely to rise, as the player aims to better engage with young consumers on a regular basis with tailored messages.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Kowloon Dairy Ltd: Key Facts
Competitive Positioning
  Summary 2 Kowloon Dairy Ltd: Competitive Position 2016