Kinh Do Corp in Health and Wellness (Vietnam)

June 2015 | 2 pages | ID: KBFDC9468B4EN
Euromonitor International Ltd

Abstracts

Kinh Do Corp is hoping to become a leading player in packaged food. The company announced that it would sell its confectionery SBU (including confectionery, biscuits, cakes and pastries) to Mondelez International in 2015 in order to finance its investments in other categories of packaged food, such as instant noodles and oils and fats. Moreover, in line with the increasing consumer awareness of health and wellness, the company is further widening its HW product range.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Kinh Do Corp: Key Facts
  Summary 2 Kinh Do Corp: Operational Indicators 2012-2013
Company Background
Competitive Positioning
  Summary 3 Kinh Do Corp: Competitive Position 2014