Innovations in Medical Communications and Information

July 2015 | | ID: I03AFD4E539EN
FirstWord

Abstracts

Today’s medical information and communications teams must look “outside the box” for cost-effective solutions to connecting with an increasingly diverse audience. This report will help you understand which communications are really making a difference and how to assess them.

Get an insider’s look at how your colleagues and competitors in pharma are using technology to meet communications challenges.

Answers to Key Questions

• Which of today’s communications innovations are making a real difference in medical information and communications?
• What feedback are companies getting from their constituents as they explore innovation in medical information and communications?
• As healthcare providers and other external stakeholders become increasingly busy and distracted, how can you best be sure of reaching them?
• How are communications likely to continue to evolve over the next five years?
• What is the one critical element that every communication today must include?

Key Issues Explored

• What is the right balance between traditional and digital forms of communication?
• How are the industry’s leaders making use of technology to enhance vital communications with constituents?
• How should you assess the value of new platforms and technologies?
• What can and should you do to help healthcare providers deal with information overload?
• Should you be outsourcing more of your communications activities?

Top Takeaways

• To succeed, new platforms and technologies must deliver a truly new experience, rather than simply repackage existing information
• Having the right systems and processes in place can help ensure regulatory compliance as well as internal efficiency
• Virtual engagements will continue to increase, and ultimately surpass physical engagements with customers and constituents
• Medical information and communications teams must look “outside the box” for cost-effective solutions to connecting with an increasingly diverse world on increasingly complex topics
• Innovation in communications is a competitive advantage

Contributors include senior-level professionals from Astellas, AstraZeneca, Gilead, Novartis, and Teva.

If effective, timely, compliant medical information and medical communications are important to your business, you need to read Innovations in Medical Information and Communication.

About FirstWord Reports

FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence

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Contents

1. EXECUTIVE SUMMARY.

2. METHODOLOGY AND OBJECTIVES

3. CONTRIBUTORS

4. MEDICAL COMMUNICATION

5. WHAT IS MEDICAL COMMUNICATION?

6. CHALLENGES IN MEDICAL COMMUNICATION

7. COMMUNICATING EFFECTIVELY WITH EXTERNAL STAKEHOLDERS

8. ENSURING ACCESS TO QUALITY INFORMATION.

9. BEING INNOVATIVE IN A COST-CONSTRAINED ENVIRONMENT

10. REGULATORY COMPLIANCE

11. INNOVATION IN MEDICAL COMMUNICATION AND EDUCATION

12. CASE STUDY: INNOVATION TO ADDRESS SPECIFIC CHALLENGES

13. DIGITAL TECHNOLOGY INITIATIVES FOR INNOVATIVE MEDICAL EDUCATION

14. PLANNING AND ADAPTING FOR DIGITAL COMMUNICATION

15. OUTSOURCING COMMUNICATION ACTIVITIES

16. THE FUTURE ROLE OF INNOVATION IN MEDICAL COMMUNICATION

17. WIDER USE OF VIRTUAL MEETINGS

18. INNOVATION SHOULD DELIVER SOMETHING NEW

19. THE BASIC NEED FOR INFORMATION HAS NOT CHANGED

20. STRIKING A BALANCE BETWEEN DIGITAL AND TRADITIONAL COMMUNICATION.

21. A CASE FOR INTERACTIVE MEETINGS AND NETWORKING WITH OTHER HCPS

22. BUDGET AND LOGISTICS

23. AN INNOVATIVE MIX OF VIRTUAL AND PHYSICAL MEETINGS?

24. MEDICAL INFORMATION

25. WHAT IS MEDICAL INFORMATION?

26. STRUCTURE AND DELIVERY OF MEDICAL INFORMATION

27. PROVIDING A SEAMLESS MEDICAL INFORMATION SERVICE

28. THE GLOBAL MEDICAL INFORMATION FUNCTION

29. COUNTRY LEVEL MEDICAL INFORMATION

30. CONTRACTING-IN MEDICAL INFORMATION DELIVERY

31. CHALLENGES AND OPPORTUNITIES FOR MEDICAL INFORMATION

32. STAYING UP TO DATE WITH SCIENTIFIC INTELLIGENCE

33. RISING ABOVE THE INFORMATION OVERLOAD.

34. OFFERING MULTICHANNEL SOLUTIONS WHILE REMAINING COMPLIANT

35. INNOVATIVE PROCESSES AND SYSTEMS

36. HANDLING AND RECORDING MEDICAL INFORMATION ENQUIRIES

37. CASE STUDY: INNOVATION TO IMPROVE EFFICIENCY IN MEDICAL ENQUIRY HANDLING AND RECORDING.

38. KEEPING INFORMATION UP TO DATE

40. HARNESSING DIGITAL TECHNOLOGY FOR MEDICAL INFORMATION PROVISION

41. CASE STUDY: MAKING INNOVATIVE SOLUTIONS PART OF EVERYDAY BUSINESS

42. MEDICAL INFORMATION ONLINE

43. ABBVIE

44. ASTRAZENECA.

45. BRISTOL-MYERS SQUIBB

46. FRESENIUS KABI

47. GLAXOSMITHKLINE.

48. JANSSEN

49. MERCK & CO

50. NOVARTIS

51. PFIZER

52. SHIRE

53. LIVE ONLINE CHAT

54. CASE STUDY: GILEAD’S DEDICATED MEDICAL INFORMATION WEBSITE

55. A MEDICAL INFORMATION PORTAL?

56. KEY FINDINGS