innocent Alps GmbH in Health and Wellness (Austria)

June 2015 | 2 pages | ID: IBBB05507FAEN
Euromonitor International Ltd

Abstracts

Despite Austrian consumers’ preference for domestic products, innocent Alps GmbH has established itself as a highly reputable, premium brand in Austria. The company has benefited very well from its pioneering role in chilled NH 100% juice during the review period, but it is expected to face increasing competition within this category over the forecast period. Nevertheless, if the company manages to retain its fresh image and innovative spirit, then it should remain a leading player within HW...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 innocent Alps GmbH: Key Facts
Company Background
Competitive Positioning
  Summary 2 innocent Alps GmbH: Competitive Position 2014