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India Online Healthcare Products Market Outlook to 2020 - Infusion of Online Marketplaces and Healthcare Awareness to Shape Future Growth

May 2015 | 121 pages | ID: I6F733AD5D1EN
Ken Research Private Ltd

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The Report Titled “India Online Healthcare Products Market Outlook to 2020- Infusion of Online Marketplaces and Healthcare Awareness to Shape Future Growth” provides a comprehensive analysis of the healthcare products market through online means. The report covers various aspects such as market size of online healthcare products, segmentation on the basis of product types as well as by demand from major cities. The report also provides overview of the consumer profiles, on the basis of gender, age split, mode of payment and mode of source used. In addition, the information also provides overview of major companies with their comprehensive company profiles, market share as well as business models prevalent in this market. The future of this industry has also been presented with analyst recommendations as well as the macro economic factors which have a correlation with the industry. The report also provides a detailed snapshot on India online pharmacy market.

The total revenue generated by the online sales of healthcare products in India was INR ~ million in FY’2015 which has increased from INR ~ million in FY’2012 at a CAGR of 87.4% during the period FY’2012-FY’2015. The Online healthcare products market has showcased a remarkable growth during the span of last five years on the grounds of expansion in product range as well as surge in online market places. In line with the Industry revenues, the average order size has also widely enhanced which has been registered at INR ~ during FY’2015.

India online healthcare products market is highly saturated with the type of products being offered by the industry. Protein supplements and vitamins have held the highest share in the overall GMV sales of online healthcare products market in India.

The internet penetration in India has been growing slowly and steadily due to the advent of smart phones. Hence, the Indian online retail market is confined majorly to top metropolitan, Tier 1 and Tier 2 cities. The same trend has been apparent in the online healthcare product market in India.

The industry is likely to be driven by surge in internet penetration, rising personal disposable income, lower prices relative to brick and mortar stores, stupendous growth of Indian online retail market and a large number of online players entering the online healthcare product segment. The Indian online healthcare product market is projected to grow rapidly in the future and form a major part of the Indian E-commerce industry by FY’202 and expected to reach to INR ~ million by FY’2020 at a CAGR of 46.0% during FY’2016-FY’2020. The online pharmacy market revenues are likely to enhance at a promising CAGR of 87.0% during the period FY’2016-FY’2020. ?

Key Topics Covered in the Report:
  • The market size of India online healthcare products market in terms of GMV
  • The market size of India online healthcare products market in terms of average order size
  • The market size of India online healthcare products market in terms of number of daily orders
  • Market segmentation of India online healthcare products market on the basis of product category and major cities
  • Consumer profiles of India online healthcare market players
  • Business models prevalent in the Industry
  • Trends and developments in India online healthcare products market
  • SWOT analysis of online healthcare products industry
  • Porter’s 5 force analysis of India online healthcare products industry.
  • Company profiles for major players in India online healthcare products market.
  • Competitive landscape of India healthcare products market
  • India healthcare products market future outlook and projections
  • Snapshot for India online pharmacy market
1. INDIA ONLINE HEALTHCARE PRODUCTS MARKET INTRODUCTION

1.1. India Online Healthcare Product Market Size, FY’2012-FY’2015
  1.1.1. By Gross Merchandise Value (GMV), FY’2012-FY’2015
  1.1.2. By Average Order Size, FY’2012-FY’2015
  1.1.3. By Number of Orders, FY’2012-FY’2015

2. INDIA ONLINE HEALTHCARE PRODUCT MARKET SEGMENTATION

2.1. By Product Types, FY’2012- FY’2015
2.2. By Major Cities, FY’2015

3. GOVERNMENT REGULATIONS

3.1. Cyber Laws in India E-Commerce Industry
3.2. E-Health Laws and Regulations
3.3. Present State of Taxes in E-commerce Sector
3.4. Pre-Requisites to Setup an E-Commerce Company

4. CUSTOMER PROFILES IN INDIA ONLINE HEALTHCARE PRODUCTS MARKET

Gender Wise Split of Online Healthcare Product Shoppers
Age Wise Split of Online Healthcare Product Shoppers
Mode of Payment Preferred
Mode of Order (PC/Mobile) Used, FY’2015

5. BUSINESS MODELS IN ONLINE HEALTHCARE PRODUCTS MARKET

5.1. Inventory Led Model
5.2. Hub and Spoke Model
5.3. Hybrid Model
5.4. Local-Channel Model

6. TRENDS AND DEVELOPMENTS IN INDIA ONLINE HEALTHCARE PRODUCTS MARKET

Lucrative Market for Investors
Increasing Rivalry and Emergence of New Players
Rivalry with Local Vendors
Major Offline Players Entering the Market
Following the Hybrid Model
Buoyancy in After Sales Service
Growth in Logistics Expertise - 3rd party logistics

7. ENTRY BARRIERS FOR NEW ENTRANTS IN INDIA ONLINE HEALTHCARE PRODUCTS MARKET

Less Support from E-Payment Platforms
Antiquated Laws
Severe Competition from Local Stores
Lack of Trust in Online Mode of Shopping
Glitches in Logistics
High Marketing Cost to Gain Grounds for Being Late to Enter in the Market

8. CHALLENGES FOR EXISTING PLAYERS IN INDIA ONLINE HEALTHCARE PRODUCTS MARKET

9. GROWTH DRIVERS FOR INDIA ONLINE HEALTHCARE PRODUCT MARKET

10. SWOT ANALYSIS

10.1. Strengths
10.2. Weaknesses
10.3. Opportunities
10.4. Threats

11. PORTER’S FIVE FORCES ANALYSIS OF INDIA ONLINE HEALTHCARE PRODUCT MARKET

Competitive Rivalry within the Industry
Threat of New Entrants
Threat of Substitutes
Bargaining Power of the Customers
Bargaining Power of Suppliers

12. MAJOR PLAYERS IN INDIA ONLINE HEALTHCARE PRODUCTS MARKET

12.1. Healthkart
  12.1.1. Company Overview and Key Performance Indicators
  12.1.2. Business Model
  12.1.3. Current Funding
  12.1.4. Financial Indicators
    Healthkart Revenues, FY’2012-FY’2015
    Expansion Plans
    Referral Marketing
12.2. Snapdeal
  12.2.1. Company Overview and KPI
  12.2.2. Business Model
  12.2.3. Current Funding
12.3. Healthgenie
  12.3.1. Company Overview and KPI
  12.3.2. Product Overview
  12.3.3. Business Strategies
  12.3.4. Financial Indicators
    Healthgenie Revenues, FY’2012-FY’2015
12.4. Competitive Landscape in India’s Online Healthcare Product Market

13. MARKET SHARE OF MAJOR PLAYERS IN ONLINE HEALTHCARE PRODUCTS MARKET

13.1. By Gross Merchandise Value, FY’2015
13.2. By Number of Orders, FY’2015

14. INDIA ONLINE HEALTHCARE PRODUCTS MARKET FUTURE OUTLOOK AND PROJECTIONS, FY’2016-FY’2020

14.1. By Products, FY’2020
14.2. By Cities, FY’2015-FY’2019
14.3. Cause and Effect Relationship between Macro Economics and Industry Factors and Online Healthcare Products Market Prospects
14.4. Analyst Recommendations
  14.4.1. Recommendations for the Future
    Government Role in India Online Healthcare Products Market
    Competitive Landscape
    Changes in Consumer Preferences
    Efficiency in Delivery Mechanisms
    Sound Business Models

15. SNAPSHOT ON INDIA ONLINE PHARMACY MARKET

15.1. India Online Pharmacy Market Introduction and Size by Revenues, FY’2015
15.2. India Online Pharmacy Market Segmentation by Demand from Cities, FY’2015
15.3. Consumer Profiles for India Online Pharmacies Market
    Classification by Gender, FY’2015
    Mode of Payment Preferred, FY’2015
    Government Regulations in Online Pharmacies in India
15.4. Market Share of Major Players in India Online Pharmacy Market, FY’2015
15.5. Competitive Landscape of Major Players in India Online Pharmacy Market
15.6. India Online Pharmacy Market Future Outlook and Projections, FY’2016-FY’2020

16. MACROECONOMIC INDICATORS AFFECTING THE INDIA ONLINE HEALTHCARE PRODUCT MARKET

16.1. Internet Users in India, 2009 - 2019
16.2. Smartphone Users in India, 2009-2019
16.3. India Retail E-Commerce Sales, 2009-2019
16.4. Out of Pocket Healthcare Expenditure-India, 2009-2019
16.5. India Personal Disposable Income, FY’2009-FY’2019
16.6. Number of Pharmacies in India, FY’2010-FY’2020

17. APPENDIX

17.1. Market Definitions
17.2. Abbreviations
17.3. Research Methodology
  Data Collection Methods
  Approach
  Variables (Dependent and Independent)
  Multi Factor Based Sensitivity Model
  Final Conclusion
  17.4. Disclaimer

LIST OF FIGURES

Figure 1: India Online Healthcare Product Market Size on the Basis of Gross Merchandise Value in INR Million, FY’2012-FY’2015
Figure 2: India Online Healthcare Product Market on the Basis of Average Order Size by Value in INR, FY’2012-FY’2015
Figure 3: India Online Healthcare Product Market by Average Number of Orders Placed on a Daily Basis, FY’2012-FY’2015
Figure 4: India Online Healthcare Product Market Segmentation by Protein Supplements and Vitamins, Health Devices, Health Food and Drinks, Ayurveda and Herbs, Fitness and Wellness and Beauty and Personal Care on the basis of GMV in Percentage (%), FY’2012 – FY’2015
Figure 5: India Online Healthcare Product Market Segmentation by Tier 1, Tier 2 and Tier 3 Cities on the basis of GMV in Percentage (%), FY’2015
Figure 6: India Online Healthcare Products Market Segmentation Tier 1, Tier 2 and Tier 3 Cities by Revenues in INR Million, FY’2015
Figure 7: Gender-wise Split of Online Shoppers for Cosmetics, Personal care and Skin Care Products, on the basis of Orders Placed in Percentage (%), FY’2015
Figure 8; Gender-wise Split of Online Shoppers for Health, Fitness, Wellness and Supplement Products, on the basis of Orders Placed, in Percentage (%), FY’2015
Figure 9: Age-wise Split of Online Healthcare Product Shoppers, on the basis of Orders Placed in Percentage (%), FY’2015
Figure 10: Preferred Mode of Payment for Online Healthcare Product Shopping in Percentage (%), FY’2015
Figure 11: Preferred Mode of Order for Online Healthcare Shopping in India, in Percentage (%), FY’2015
Figure 12: Inventory Led Model for Online Healthcare Product Shopping
Figure 13: Hub and Spoke Model for Online Healthcare Product Shopping
Figure 14: Hybrid Model for Online Healthcare Product Shopping
Figure 15: Local Channel Model for Online Healthcare Products Shopping
Figure 16: Number of Offline Pharmacy Retail Stores in India, FY’2010-FY’2015
Figure 17: Number of Organized Pharmacy Retail Stores in India, FY’2010-FY’2015
Figure 18: SWOT Analysis for India Online Healthcare Product Industry
Figure 19: Healthkart Inventory-Led Business Model
Figure 20: Healthkart Revenue on the Basis of Gross Merchandise Value (GMV) in INR Million, FY’2012-FY’2015
Figure 21: Healthkart Financial Performance by Number of Orders Placed on a Daily Basis, FY’2012-FY’2015
Figure 22: Healthkart Financial Performance on the Basis of Average Order Size in INR, FY’2012-FY’2015
Figure 23: Healthgenie Financial Performance on the Basis of Revenues in INR Million, FY’2012-FY’2015
Figure 24: Market Share of Major Players in India's Online Healthcare Product Market on the Basis of GMV in Percentage (%), FY’2015
Figure 25: Market Share of Major Players in India's Online Healthcare Products Market on the Basis of Number of Orders in Percentage (%), FY’2015
Figure 26: India Online Healthcare Product Market Future Outlook and Projections on the Basis of Gross Merchandise Value in INR Million, FY’2016-FY’2020
Figure 27: India Online Healthcare Product Market Future Projections on the Basis of Market Segmentation by Major Product Categories on the basis of GMV in Percentage (%), FY’2020
Figure 28: India Online Healthcare Product Market Future Outlook and Projections on the Basis of Market Segmentation by Cities on the basis of GMV in Percentage (%), FY’2015-FY’2019
Figure 29: India Online Pharmacy Market Segmentation by Tier 1, Tier 2 and Tier 3 Cities on the basis of GMV in Percentage (%), FY’2015
Figure 30: Gender-wise Split of Online Shoppers for Pharmaceutical Drugs on the Basis of Orders Placed in Percentage (%), FY’2015
Figure 31: Preferred Mode of Payment for Online Pharmaceutical Products Shopping in Percentage (%), FY’2015
Figure 32: Market Share of Major Players in India Online Pharmacy Market on the Basis of Revenues in Percentage (%), FY’2015
Figure 33: India Online Pharmacy Market Future Projections on the Basis of Revenues in INR Million, FY’2016-FY’2020
Figure 34: Number of Internet Users of India in Million, 2009-2019
Figure 35: Number of Smart Phone Users in India in Million, 2009-2019
Figure 36: India Retail E-commerce Sales in USD Billion, 2009-2019
Figure 37: Out of Pocket Expenditure in India on the Basis of Overall Percentage of Total Healthcare Expenditure in Percentage (%), 2009-2019
Figure 38: India Personal Disposable Income in USD Billion, FY’2009-FY’2019
Figure 39: Number of Pharmacies in India, FY’2010-FY’2020

LIST OF TABLES

Table 1: India Online Healthcare Product Market Segmentation by Protein Supplements and Vitamins, Health Devices, Health Food and Drinks, Ayurveda and Herbs, Fitness and Wellness and Beauty and Personal Care on the basis of GMV in Percentage (%), FY’2012 – FY’2015
Table 2: Recent Investments in Indian Online Healthcare Product Companies
Table 3: Porter’s Five Forces Analysis for the Online Healthcare Products Market in India
Table 4: Healthkart Series Funding
Table 5: Series Funding of Snapdeal in USD Million
Table 6: Product Overview of Healthgenie
Table 7: Competitive Landscape of Major Players in India Online Healthcare Product Market
Table 8: Market Share of Major Players in India Online Healthcare Products Market on the Basis of GMV in INR Million, FY’2015
Table 9: Market Share of Major Players in India Online Healthcare Products Market on the Basis of Number of Daily Orders Placed, FY’2015
Table 10: Cause and Effect Relationship between Dependent and Independent Factors Prevailing in Online Healthcare Product Industry in India
Table 11: India Online Pharmacies Market Size on the Basis of Revenues in INR Million, FY’2015
Table 12: Market Share of Major Players in India Online Pharmacy Market on the Basis of Revenues in INR Million, FY’2015
Table 13: Competitive Landscape of Major Players (Medidart, Medplus, Buydrug.in, Onerx.in) in India Online Pharmacy Market
Table 14: Number of Pharmacies in India by Unorganized and Organized Channels, FY’2010-FY’2014
Table 15: Correlation Matrix for India Online Healthcare Product Market
Table 16: Regression Coefficients Output for India Online Healthcare Products Market


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