Health and Wellness in Venezuela
Volume declines of health and wellness (HW) categories were tied to growing shortages of imported raw materials and packaging bottlenecks. Until 2010, the government was able to supply the need for packaging with imports. Nonetheless, a fall in international oil prices which translated into a fiscal revenue loss rendered the government unable to maintain import levels. Wheat-based and sugar-based products registered the worst retail volume growth rates in HW packaged food. Venezuelan consumers d...
Euromonitor International's Health and Wellness in Venezuela report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Venezuela report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Supply and Demand Continues To Be Shaped by Supply Chain Shortages
Health Improvement Trends Overridden by Increasing Signs of Malnutrition
Multinationals Maintain Leadership in Spite of Harsh Macroeconomic Conditions
Traditional Grocery Retailers Leads Distribution
Health and Wellness Expected To Decrease Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Sugar Shortages Continue To Boost Bfy Reduced Sugar Beverages in 2017
Artificial Sweeteners Dominant in 2017
Rapidly-increasing Prices and Shortages Change Consumer Habits in 2017
Competitive Landscape
Lack of Sugar Strengthens Bfy Brands and Companies in 2017
Light Versions of Powdered Tea Dominate Bfy Concentrates in 2017
Higher-priced Products Remain Out of Reach To Many Venezuelans
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Manufacturers Continue To Favour the Production of Reduced Fat Dairy
Sales Growth Is Down To Price Increases in 2017
Volume Growth Occurs in A Handful of Categories
Competitive Landscape
Cadbury Adams SA Leads After Competitors Pull Out of the Category
Bfy Packaged Food Maintains Its Premium Profile in Spite of the Recession
Companies in the Reduced Fat Dairy Category Continue To Dominate Bfy Packaged Food in 2017
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
A Mature Category Struggling With A Negative Business Environment
Ff Powder Concentrates Has Room for Expansion Before Reaching Maturity
Ff Plant-based Hot Drinks Becomes A Milk Substitute
Competitive Landscape
Gatorade Remains the Leading Brand
Impoverished Venezuelans Choose Affordability Over Brand Name
Few Opportunities for Growth As the Category Is Largely Mature
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Manufacturers' Ingenuity Produces Volume Growth in Ff Prepared Baby Food
Wheat-based and Sugar-based Products Perform the Worst
A Mature Category With Few Chances of Expansion
Competitive Landscape
Greater Access To Wheat Allows Bimbo To Maintain Its Leadership in 2017
Alimentos Kellogg SA Recovers From A Value Share Drop
Probiotic Food Remains Underdeveloped in 2017
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 46 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 49 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
High Foreign Exchange Prices Continue To Hit the Category Hard in 2017
Free From Products Are Not Meeting the Needs of the Diabetic Population
Free From Gluten Products Are Scarce and Expensive
Competitive Landscape
Universal Ca Leads An Ever Shrinking Category
A Lack of Wheat and Costly Imports Shape Competition in 2017
Category Data
Table 53 Sales of Free From by Category: Value 2012-2017
Table 54 Sales of Free From by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Free From: % Value 2013-2017
Table 56 LBN Brand Shares of Free From: % Value 2014-2017
Table 57 Distribution of Free From by Format: % Value 2012-2017
Table 58 Forecast Sales of Free From by Category: Value 2017-2022
Table 59 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Venezuelans Filter and Boil Tap Water Instead of Purchasing Bottled Water
Deregulated Prices and Shortages of Bottles Limit the Category in 2017
Nh Superfruit Juice Has Room for Growth in Venezuela
Competitive Landscape
Leadership Depends on Controlling the Supply of Plastic Bottles
Diminished Supply of Imported Brands Allows Expansion of Domestic Production
Nh Rtd Tea Remains An Unexploited Niche in 2017
Category Data
Table 60 Sales of NH Beverages by Category: Value 2012-2017
Table 61 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 63 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 64 Distribution of NH Beverages by Format: % Value 2012-2017
Table 65 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Government-controlled Prices and Inputs Continue To Prevent Volume Sales Growth
An Increase in Nh Olive Oil Imports Brings Relief To Consumers in 2017
Continued Input Insufficiencies Prevent Volume Sales Growth in Nh High Fibre Food
Competitive Landscape
Peanuts and Plantains Sustain Pepsico's Leadership in Spite of Supply Chain Difficulties
International Players Lead Nh Packaged Food But Innovation Is Negligible
A Split Demand Based on Income Levels Is Expected for Nh Packaged Food
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2012-2017
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 71 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Prospects
Prospects
Supply and Demand Continues To Be Shaped by Supply Chain Shortages
Health Improvement Trends Overridden by Increasing Signs of Malnutrition
Multinationals Maintain Leadership in Spite of Harsh Macroeconomic Conditions
Traditional Grocery Retailers Leads Distribution
Health and Wellness Expected To Decrease Over the Forecast Period
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Sugar Shortages Continue To Boost Bfy Reduced Sugar Beverages in 2017
Artificial Sweeteners Dominant in 2017
Rapidly-increasing Prices and Shortages Change Consumer Habits in 2017
Competitive Landscape
Lack of Sugar Strengthens Bfy Brands and Companies in 2017
Light Versions of Powdered Tea Dominate Bfy Concentrates in 2017
Higher-priced Products Remain Out of Reach To Many Venezuelans
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Manufacturers Continue To Favour the Production of Reduced Fat Dairy
Sales Growth Is Down To Price Increases in 2017
Volume Growth Occurs in A Handful of Categories
Competitive Landscape
Cadbury Adams SA Leads After Competitors Pull Out of the Category
Bfy Packaged Food Maintains Its Premium Profile in Spite of the Recession
Companies in the Reduced Fat Dairy Category Continue To Dominate Bfy Packaged Food in 2017
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
A Mature Category Struggling With A Negative Business Environment
Ff Powder Concentrates Has Room for Expansion Before Reaching Maturity
Ff Plant-based Hot Drinks Becomes A Milk Substitute
Competitive Landscape
Gatorade Remains the Leading Brand
Impoverished Venezuelans Choose Affordability Over Brand Name
Few Opportunities for Growth As the Category Is Largely Mature
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Manufacturers' Ingenuity Produces Volume Growth in Ff Prepared Baby Food
Wheat-based and Sugar-based Products Perform the Worst
A Mature Category With Few Chances of Expansion
Competitive Landscape
Greater Access To Wheat Allows Bimbo To Maintain Its Leadership in 2017
Alimentos Kellogg SA Recovers From A Value Share Drop
Probiotic Food Remains Underdeveloped in 2017
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 46 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 49 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
High Foreign Exchange Prices Continue To Hit the Category Hard in 2017
Free From Products Are Not Meeting the Needs of the Diabetic Population
Free From Gluten Products Are Scarce and Expensive
Competitive Landscape
Universal Ca Leads An Ever Shrinking Category
A Lack of Wheat and Costly Imports Shape Competition in 2017
Category Data
Table 53 Sales of Free From by Category: Value 2012-2017
Table 54 Sales of Free From by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Free From: % Value 2013-2017
Table 56 LBN Brand Shares of Free From: % Value 2014-2017
Table 57 Distribution of Free From by Format: % Value 2012-2017
Table 58 Forecast Sales of Free From by Category: Value 2017-2022
Table 59 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Venezuelans Filter and Boil Tap Water Instead of Purchasing Bottled Water
Deregulated Prices and Shortages of Bottles Limit the Category in 2017
Nh Superfruit Juice Has Room for Growth in Venezuela
Competitive Landscape
Leadership Depends on Controlling the Supply of Plastic Bottles
Diminished Supply of Imported Brands Allows Expansion of Domestic Production
Nh Rtd Tea Remains An Unexploited Niche in 2017
Category Data
Table 60 Sales of NH Beverages by Category: Value 2012-2017
Table 61 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 63 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 64 Distribution of NH Beverages by Format: % Value 2012-2017
Table 65 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Government-controlled Prices and Inputs Continue To Prevent Volume Sales Growth
An Increase in Nh Olive Oil Imports Brings Relief To Consumers in 2017
Continued Input Insufficiencies Prevent Volume Sales Growth in Nh High Fibre Food
Competitive Landscape
Peanuts and Plantains Sustain Pepsico's Leadership in Spite of Supply Chain Difficulties
International Players Lead Nh Packaged Food But Innovation Is Negligible
A Split Demand Based on Income Levels Is Expected for Nh Packaged Food
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2012-2017
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 71 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Prospects
Prospects
