Health and Wellness in the US
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in the US
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Striking a balance between energy and calm
Health concerns see no allergens in the lead in health and wellness hot drinks
Health concerns drive interest in no sugar in health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
Increasing fragmentation of functional claims to take place
Dairy free to see high incremental growth within health and wellness hot drinks to 2027, as consumers care for their health, the environment, and animal welfare
Low fat set to grow over the forecast period, as consumers seek to control weight and maintain health
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Functional attributes drive growth across soft drinks
Although growth slows as concern about the pandemic ease, natural continues to lead health and wellness soft drinks
Digestive health and prebiotic soft drinks emerge as key drivers of health and wellness growth within functional soft drinks
PROSPECTS AND OPPORTUNITIES
Low sugar investment will be met with growing demand
Balancing no added sugar with vitamin and benefit claims is key to reigniting growth in juice
Lactose free will be one to watch, as consumers seek to take care of their own health
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising costs highlight the importance of access to healthy snacks
With a consumer group not limited to those with gluten intolerance, gluten free holds the highest sales within health and wellness snacks
Digestive health rises as consumers look to boost their immune health
PROSPECTS AND OPPORTUNITIES
Combination claims and ingredient leverage to play a greater role in securing sales in health and wellness snacks
Continued concern for health set to drive the highest actual growth for gluten free snacks within health and wellness snacks to 2027
Good source of minerals set to rise as consumers try to increase their metabolism
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy experiences high levels of innovation from major players in 2022
Low fat leads health and wellness dairy products and alternatives due to health and weight concerns, but various factors hamper growth
Concerns about daily wellbeing continue to expand lactose free claims in 2022
PROSPECTS AND OPPORTUNITIES
No and low sugar claims set to see growth over 2022-2027 as consumers understand the need for a healthier diet
Good source of minerals set to see the strongest performance over the forecast period as consumers look to boost their metabolism
Vegan will be one to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers continue to migrate to functional oriented claims, rather than “low/no” claims
Gluten free leads sales within health and wellness cooking ingredients and meals as health remains to the fore post-pandemic
As consumers look for products that align with a specific diet, keto records sales rise within health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
Holistic approach to health will continue to drive growth
Wide consumer group for gluten free set to drive highest absolute growth in health and wellness cooking ingredients and meals over the forecast period
Immune support is set to benefit as interest in strengthening health lingers
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based meat and seafood substitutes sees a year of slower growth
Gluten free leads health and wellness staple foods, as the consumer base extends beyond those with gluten intolerance
Keto staple foods rising as more consumers move towards lower carb diets
PROSPECTS AND OPPORTUNITIES
Dietary claims set to drive growth in the forecast period
Vegetarian claim to see the strongest absolute growth in health and wellness staple foods as the consumer group expands
Desire to boost metabolism and improve gut health set to lead to growth for probiotic claim over the forecast period
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THE US
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Striking a balance between energy and calm
Health concerns see no allergens in the lead in health and wellness hot drinks
Health concerns drive interest in no sugar in health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
Increasing fragmentation of functional claims to take place
Dairy free to see high incremental growth within health and wellness hot drinks to 2027, as consumers care for their health, the environment, and animal welfare
Low fat set to grow over the forecast period, as consumers seek to control weight and maintain health
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Functional attributes drive growth across soft drinks
Although growth slows as concern about the pandemic ease, natural continues to lead health and wellness soft drinks
Digestive health and prebiotic soft drinks emerge as key drivers of health and wellness growth within functional soft drinks
PROSPECTS AND OPPORTUNITIES
Low sugar investment will be met with growing demand
Balancing no added sugar with vitamin and benefit claims is key to reigniting growth in juice
Lactose free will be one to watch, as consumers seek to take care of their own health
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising costs highlight the importance of access to healthy snacks
With a consumer group not limited to those with gluten intolerance, gluten free holds the highest sales within health and wellness snacks
Digestive health rises as consumers look to boost their immune health
PROSPECTS AND OPPORTUNITIES
Combination claims and ingredient leverage to play a greater role in securing sales in health and wellness snacks
Continued concern for health set to drive the highest actual growth for gluten free snacks within health and wellness snacks to 2027
Good source of minerals set to rise as consumers try to increase their metabolism
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy experiences high levels of innovation from major players in 2022
Low fat leads health and wellness dairy products and alternatives due to health and weight concerns, but various factors hamper growth
Concerns about daily wellbeing continue to expand lactose free claims in 2022
PROSPECTS AND OPPORTUNITIES
No and low sugar claims set to see growth over 2022-2027 as consumers understand the need for a healthier diet
Good source of minerals set to see the strongest performance over the forecast period as consumers look to boost their metabolism
Vegan will be one to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers continue to migrate to functional oriented claims, rather than “low/no” claims
Gluten free leads sales within health and wellness cooking ingredients and meals as health remains to the fore post-pandemic
As consumers look for products that align with a specific diet, keto records sales rise within health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
Holistic approach to health will continue to drive growth
Wide consumer group for gluten free set to drive highest absolute growth in health and wellness cooking ingredients and meals over the forecast period
Immune support is set to benefit as interest in strengthening health lingers
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based meat and seafood substitutes sees a year of slower growth
Gluten free leads health and wellness staple foods, as the consumer base extends beyond those with gluten intolerance
Keto staple foods rising as more consumers move towards lower carb diets
PROSPECTS AND OPPORTUNITIES
Dietary claims set to drive growth in the forecast period
Vegetarian claim to see the strongest absolute growth in health and wellness staple foods as the consumer group expands
Desire to boost metabolism and improve gut health set to lead to growth for probiotic claim over the forecast period
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
