Health and Wellness in the United Arab Emirates
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in the United Arab Emirates
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Organic drinks have gained consumer preference in the United Arab Emirates, while the government fights for consumers’ health
With a young and informed consumer base and demand for less processed products, 2022 sees natural lead health and wellness hot drinks
Probiotic claim within hot drinks boosted by consumers looking for immunity and good digestion
PROSPECTS AND OPPORTUNITIES
Advanced technology will lead to a need for clear claims by hot drinks manufacturers
Vegetarian likely to show the most promise in health and wellness hot drinks during the forecast period for health, environmental, and animal welfare reasons
Cardiovascular health one to watch over the forecast period as consumers look to maintain heart health
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Functionality remains a key component in soft drinks in the United Arab Emirates
As consumer awareness rises and more players jump on board, 2022 sees natural in the lead in health and wellness soft drinks
With a desire for healthy ageing, bone and joint health sees a boost within health and wellness soft drinks
PROSPECTS AND OPPORTUNITIES
Innovation will be needed to meet the increasing demand for functional drinks with low sugar or no sugar content
Natural likely to show high growth during the forecast period, as players better communicate and consumer knowledge rises
Probiotic expected to rise in significance as consumers look to boost their metabolism and immunity
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Residents gear up for healthy living, and this extends into snacks
2022 SEES NATURAL IN THE LEAD IN HEALTH AND WELLNESS SNACKS AS CONSUMERS AIM TO EAT “BETTER”
Keto records growth within health and wellness snacks, as more consumers follow a specific diet
PROSPECTS AND OPPORTUNITIES
More healthy snacks expected to enter the market as consumer awareness rises
Health, the environment, and animal welfare will drive vegan to see the strongest absolute growth in health and wellness snacks
Probiotic will be one to watch as consumers look to boost their metabolism
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Conscious consumption of protein by consumers, and sugar reduction by players
As consumers aim to eat a healthier diet, good source of minerals holds first place within health and wellness dairy products and alternatives in 2022
With wider acceptance of such products, no fat rises in significance within health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
Gradual shift from impulse purchases of healthy products to these products being considered essential
Good source of vitamins likely to show the most promise during the forecast period as consumers look to boost their immunity
With rising awareness of the dangers of overconsumption of sugar, low sugar is set to see growth going forward
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers’ willingness to spend on organic products leads to a growing number of options in organic soup and sweet spreads
As consumers look to avoid consumption of overprocessed foods, 2022 sees natural lead health and wellness cooking ingredients and meals
Keto receives a boost in 2022 within health and wellness cooking ingredients and meals as more consumers look to limit carbohydrates
PROSPECTS AND OPPORTUNITIES
Organic in private label and vegan in artisanal set to grow in the future
Natural also likely to show highest absolute growth during the forecast period as consumers aim to adopt healthier eating habits
No allergens set to increase over the forecast period as awareness of food intolerances rises
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Due to greater consumer awareness, healthy baked goods is a rising trend
2022 SEES GLUTEN FREE IN THE LEAD IN HEALTH AND WELLNESS STAPLE FOODS, AS THE CONSUMER BASE WIDENS OUTSIDE OF THOSE WITH GLUTEN INTOLERANCE
Energy boosting registers growth within health and wellness staple foods as consumers aim for greater mental focus
PROSPECTS AND OPPORTUNITIES
Despite price pressure, more consumers are likely to prefer healthy variants
Vegetarian set to see strongest performance in health and wellness staple foods over the forecast period for health and ethical reasons
As consumers look to reduce their appetite and boost their metabolism, keto will be one to watch
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Organic drinks have gained consumer preference in the United Arab Emirates, while the government fights for consumers’ health
With a young and informed consumer base and demand for less processed products, 2022 sees natural lead health and wellness hot drinks
Probiotic claim within hot drinks boosted by consumers looking for immunity and good digestion
PROSPECTS AND OPPORTUNITIES
Advanced technology will lead to a need for clear claims by hot drinks manufacturers
Vegetarian likely to show the most promise in health and wellness hot drinks during the forecast period for health, environmental, and animal welfare reasons
Cardiovascular health one to watch over the forecast period as consumers look to maintain heart health
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Functionality remains a key component in soft drinks in the United Arab Emirates
As consumer awareness rises and more players jump on board, 2022 sees natural in the lead in health and wellness soft drinks
With a desire for healthy ageing, bone and joint health sees a boost within health and wellness soft drinks
PROSPECTS AND OPPORTUNITIES
Innovation will be needed to meet the increasing demand for functional drinks with low sugar or no sugar content
Natural likely to show high growth during the forecast period, as players better communicate and consumer knowledge rises
Probiotic expected to rise in significance as consumers look to boost their metabolism and immunity
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Residents gear up for healthy living, and this extends into snacks
2022 SEES NATURAL IN THE LEAD IN HEALTH AND WELLNESS SNACKS AS CONSUMERS AIM TO EAT “BETTER”
Keto records growth within health and wellness snacks, as more consumers follow a specific diet
PROSPECTS AND OPPORTUNITIES
More healthy snacks expected to enter the market as consumer awareness rises
Health, the environment, and animal welfare will drive vegan to see the strongest absolute growth in health and wellness snacks
Probiotic will be one to watch as consumers look to boost their metabolism
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Conscious consumption of protein by consumers, and sugar reduction by players
As consumers aim to eat a healthier diet, good source of minerals holds first place within health and wellness dairy products and alternatives in 2022
With wider acceptance of such products, no fat rises in significance within health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
Gradual shift from impulse purchases of healthy products to these products being considered essential
Good source of vitamins likely to show the most promise during the forecast period as consumers look to boost their immunity
With rising awareness of the dangers of overconsumption of sugar, low sugar is set to see growth going forward
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers’ willingness to spend on organic products leads to a growing number of options in organic soup and sweet spreads
As consumers look to avoid consumption of overprocessed foods, 2022 sees natural lead health and wellness cooking ingredients and meals
Keto receives a boost in 2022 within health and wellness cooking ingredients and meals as more consumers look to limit carbohydrates
PROSPECTS AND OPPORTUNITIES
Organic in private label and vegan in artisanal set to grow in the future
Natural also likely to show highest absolute growth during the forecast period as consumers aim to adopt healthier eating habits
No allergens set to increase over the forecast period as awareness of food intolerances rises
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Due to greater consumer awareness, healthy baked goods is a rising trend
2022 SEES GLUTEN FREE IN THE LEAD IN HEALTH AND WELLNESS STAPLE FOODS, AS THE CONSUMER BASE WIDENS OUTSIDE OF THOSE WITH GLUTEN INTOLERANCE
Energy boosting registers growth within health and wellness staple foods as consumers aim for greater mental focus
PROSPECTS AND OPPORTUNITIES
Despite price pressure, more consumers are likely to prefer healthy variants
Vegetarian set to see strongest performance in health and wellness staple foods over the forecast period for health and ethical reasons
As consumers look to reduce their appetite and boost their metabolism, keto will be one to watch
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
