Health and Wellness in Sweden
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Sweden
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Organic coffee and fortified tea two areas to look out for in 2022 against a backdrop of economic uncertainty
Organic claims prove popular among health conscious consumers in 2022
No sugar a growing claim in health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
Organic coffee and fortified tea showing the most promise in health and wellness hot drinks
New product development could help stir up interest in low sugar and organic other hot drinks
Rising number of vegetarians and vegans presenting new opportunities for growth and development
MARKET DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers and manufacturers focused on reducing the sugar content in soft drinks
No sugar products continue to drive demand for health and wellness soft drinks
Digestive health and energy boosting claims prove popular in 2022 as consumers look to lead healthier and more active lifestyles
PROSPECTS AND OPPORTUNITIES
New players looking to make headway with a growing range of products
No sugar has potential in health and wellness soft drinks to 2027
Discussions around a new sugar tax and sustainability likely to inform new product development
MARKET DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health-positioned products remain a novelty with Swedes preferring more indulgent snacks
Vegan products continue to grow in popularity as the healthier and more ethical option
Good source of omega 3s sees positive growth but low fat and high protein remain key selling points
PROSPECTS AND OPPORTUNITIES
Healthier ice cream seen as the trendy option
Vegan shows promise in health and wellness snacks to 2027
Healthier options could find favour in chocolate confectionery over the forecast period
MARKET DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy products and alternatives thriving as consumers take a healthier and more ethical approach to their diet
Natural milk remains popular in 2022
Digestive health sees growth in health and wellness dairy products and alternatives
PROSPECTS AND OPPORTUNITIES
Baby food players migrating to organic lines
Lactose free remains an area full of potential
Plant-based products pose a growing threat to sales of traditional dairy products
MARKET DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
More Swedes going meat free as health and environmental concerns grow
Vegetarianism on the rise with players responding with new products
Omega 3 gains attention for its numerous health benefits
PROSPECTS AND OPPORTUNITIES
Mixed outlook for health and wellness cooking ingredients and meals as consumers want healthier meals without compromising on taste
Demand for vegetarian, vegan and plant-based products on the up as consumers look to make more ethical choices
Consumers likely to pay more attention to the nutritional profile of the products they buy
MARKET DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based meat and seafood substitutes thriving as consumers look to make healthier and more ethical choices
Gluten free holds first place within health and wellness staple foods in 2022
Consumers look to put healthier options on the breakfast table
PROSPECTS AND OPPORTUNITIES
Gluten free staple foods on the menu as consumers become more familiar with food intolerances
Vegetarian shows growth potential in health and wellness staple foods to 2027
Private label expected to see further gains
MARKET DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN SWEDEN
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Organic coffee and fortified tea two areas to look out for in 2022 against a backdrop of economic uncertainty
Organic claims prove popular among health conscious consumers in 2022
No sugar a growing claim in health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
Organic coffee and fortified tea showing the most promise in health and wellness hot drinks
New product development could help stir up interest in low sugar and organic other hot drinks
Rising number of vegetarians and vegans presenting new opportunities for growth and development
MARKET DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers and manufacturers focused on reducing the sugar content in soft drinks
No sugar products continue to drive demand for health and wellness soft drinks
Digestive health and energy boosting claims prove popular in 2022 as consumers look to lead healthier and more active lifestyles
PROSPECTS AND OPPORTUNITIES
New players looking to make headway with a growing range of products
No sugar has potential in health and wellness soft drinks to 2027
Discussions around a new sugar tax and sustainability likely to inform new product development
MARKET DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health-positioned products remain a novelty with Swedes preferring more indulgent snacks
Vegan products continue to grow in popularity as the healthier and more ethical option
Good source of omega 3s sees positive growth but low fat and high protein remain key selling points
PROSPECTS AND OPPORTUNITIES
Healthier ice cream seen as the trendy option
Vegan shows promise in health and wellness snacks to 2027
Healthier options could find favour in chocolate confectionery over the forecast period
MARKET DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy products and alternatives thriving as consumers take a healthier and more ethical approach to their diet
Natural milk remains popular in 2022
Digestive health sees growth in health and wellness dairy products and alternatives
PROSPECTS AND OPPORTUNITIES
Baby food players migrating to organic lines
Lactose free remains an area full of potential
Plant-based products pose a growing threat to sales of traditional dairy products
MARKET DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
More Swedes going meat free as health and environmental concerns grow
Vegetarianism on the rise with players responding with new products
Omega 3 gains attention for its numerous health benefits
PROSPECTS AND OPPORTUNITIES
Mixed outlook for health and wellness cooking ingredients and meals as consumers want healthier meals without compromising on taste
Demand for vegetarian, vegan and plant-based products on the up as consumers look to make more ethical choices
Consumers likely to pay more attention to the nutritional profile of the products they buy
MARKET DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based meat and seafood substitutes thriving as consumers look to make healthier and more ethical choices
Gluten free holds first place within health and wellness staple foods in 2022
Consumers look to put healthier options on the breakfast table
PROSPECTS AND OPPORTUNITIES
Gluten free staple foods on the menu as consumers become more familiar with food intolerances
Vegetarian shows growth potential in health and wellness staple foods to 2027
Private label expected to see further gains
MARKET DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
