Health and Wellness in Peru
As a result of the health crisis caused by COVID-19, Peruvian consumers’ perspectives have changed in a somewhat paradoxical way as they are concerned with their general wellbeing, focusing on both physical health, but also indulgence and gratification. Whilst consumers are increasingly health conscious, they are also treating themselves; reduced sugar beverages consequently recorded further decline in 2021 despite the increase in the number of reduced sugar beverages available in the market due...
Euromonitor International's Health and Wellness in Peru report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Peru report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HEALTH AND WELLNESS IN PERU
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Caffeine is not for everyone
BFY reduced sugar beverages see further decline in 2021
Bottled water hit hard by consumers switching to boiled water
PROSPECTS AND OPPORTUNITIES
Wider range of reduced caffeine products as consumers seek healthy and stress-relieving beverages
Indulgence is not just about sugar
Less harmful energy beverages: a development opportunity
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF hot drinks benefits from pandemic and home schooling
Rising interest in hot drinks with specific benefits and local ingredients
Ajeper SA retains its lead in fortified/functional beverages in 2021
PROSPECTS AND OPPORTUNITIES
Innovation and portfolio expansion in teas
Functional soft drinks’ growth with correct communication
Natural and nutritious substitutes
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
“Back to basics” in a time of economic crisis and price-sensitivity
NH teas benefit from their immune system support and price
Nestl? maintains its lead in 2021
PROSPECTS AND OPPORTUNITIES
Future growth with consumers focusing on their health and wellbeing
Challenge in generating value and differentiation
Possible development of NH tea with more accessible prices
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2016-2021
Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 36 Distribution of NH Beverages by Format: % Value 2016-2021
Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN PERU
2021 DEVELOPMENTS
No market for organic beverages in Peru in 2021 and none likely over the forecast period
BETTER FOR YOU PACKAGED FOOD IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021 with the regularisation of production and distribution
Gloria SA maintains its lead due to its wide distribution network
Lack of innovation limits category development
PROSPECTS AND OPPORTUNITIES
Unit price is the main threat to future growth
Private label not relevant in ‘premium’ BFY
Confectionery consumption is expected to rise
CATEGORY DATA
Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from lactose dominates the category in 2021
Decline in volume size with growth of alternative milk
Distribution is mainly through modern channels, impacting increased product penetration
PROSPECTS AND OPPORTUNITIES
New brands and products expected to enter the market
Growing awareness will fuel future demand
Free from gluten pasta and rice are expected to have good performance
CATEGORY DATA
Table 46 Sales of Free From by Category: Value 2016-2021
Table 47 Sales of Free From by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Free From: % Value 2017-2021
Table 49 LBN Brand Shares of Free From: % Value 2018-2021
Table 50 Distribution of Free From by Format: % Value 2016-2021
Table 51 Forecast Sales of Free From by Category: Value 2021-2026
Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers are already familiar with FF products
Alicorp SAA leads thanks to its wide product portfolio
FF products are mainly positioned for children
PROSPECTS AND OPPORTUNITIES
New product launches are expected over the forecast period
Competitive environment not expected to change
Purchasing power recovery will drive growth
CATEGORY DATA
Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
New NH products entering the market in 2021
Strong competition from fresh food
Competitive landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
Increasing awareness set to drive growth
Innovation is expected, expanding the consumer base
Peruvian government has tightened control measures
CATEGORY DATA
Table 64 Sales of NH Packaged Food by Category: Value 2016-2021
Table 65 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 67 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 68 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 69 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of knowledge limits organic food penetration
Local manufacturers focus on exports
Organic food remains a niche
PROSPECTS AND OPPORTUNITIES
Greater demand is expected, but market will remain small
Supply of organic products set to increase
New HW retailers will help organic products’ development
CATEGORY DATA
Table 71 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 73 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 75 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Caffeine is not for everyone
BFY reduced sugar beverages see further decline in 2021
Bottled water hit hard by consumers switching to boiled water
PROSPECTS AND OPPORTUNITIES
Wider range of reduced caffeine products as consumers seek healthy and stress-relieving beverages
Indulgence is not just about sugar
Less harmful energy beverages: a development opportunity
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF hot drinks benefits from pandemic and home schooling
Rising interest in hot drinks with specific benefits and local ingredients
Ajeper SA retains its lead in fortified/functional beverages in 2021
PROSPECTS AND OPPORTUNITIES
Innovation and portfolio expansion in teas
Functional soft drinks’ growth with correct communication
Natural and nutritious substitutes
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
“Back to basics” in a time of economic crisis and price-sensitivity
NH teas benefit from their immune system support and price
Nestl? maintains its lead in 2021
PROSPECTS AND OPPORTUNITIES
Future growth with consumers focusing on their health and wellbeing
Challenge in generating value and differentiation
Possible development of NH tea with more accessible prices
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2016-2021
Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 36 Distribution of NH Beverages by Format: % Value 2016-2021
Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN PERU
2021 DEVELOPMENTS
No market for organic beverages in Peru in 2021 and none likely over the forecast period
BETTER FOR YOU PACKAGED FOOD IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021 with the regularisation of production and distribution
Gloria SA maintains its lead due to its wide distribution network
Lack of innovation limits category development
PROSPECTS AND OPPORTUNITIES
Unit price is the main threat to future growth
Private label not relevant in ‘premium’ BFY
Confectionery consumption is expected to rise
CATEGORY DATA
Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from lactose dominates the category in 2021
Decline in volume size with growth of alternative milk
Distribution is mainly through modern channels, impacting increased product penetration
PROSPECTS AND OPPORTUNITIES
New brands and products expected to enter the market
Growing awareness will fuel future demand
Free from gluten pasta and rice are expected to have good performance
CATEGORY DATA
Table 46 Sales of Free From by Category: Value 2016-2021
Table 47 Sales of Free From by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Free From: % Value 2017-2021
Table 49 LBN Brand Shares of Free From: % Value 2018-2021
Table 50 Distribution of Free From by Format: % Value 2016-2021
Table 51 Forecast Sales of Free From by Category: Value 2021-2026
Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers are already familiar with FF products
Alicorp SAA leads thanks to its wide product portfolio
FF products are mainly positioned for children
PROSPECTS AND OPPORTUNITIES
New product launches are expected over the forecast period
Competitive environment not expected to change
Purchasing power recovery will drive growth
CATEGORY DATA
Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
New NH products entering the market in 2021
Strong competition from fresh food
Competitive landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
Increasing awareness set to drive growth
Innovation is expected, expanding the consumer base
Peruvian government has tightened control measures
CATEGORY DATA
Table 64 Sales of NH Packaged Food by Category: Value 2016-2021
Table 65 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 67 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 68 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 69 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of knowledge limits organic food penetration
Local manufacturers focus on exports
Organic food remains a niche
PROSPECTS AND OPPORTUNITIES
Greater demand is expected, but market will remain small
Supply of organic products set to increase
New HW retailers will help organic products’ development
CATEGORY DATA
Table 71 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 73 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 75 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
