Health and Wellness in New Zealand
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in New Zealand
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
New ways of working driving increased demand for health and wellness hot drinks
2022 SEES NATURAL IN THE LEAD IN HEALTH AND WELLNESS HOT DRINKS
Growing interest in weight management claims
PROSPECTS AND OPPORTUNITIES
Conscious consumerism to characterise hot drinks over forecast period
Vegetarian set to see gains in health and wellness hot drinks
Burgeoning interest in keto claim
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Functional health at forefront of consumer decision making
2022 SEES NO SUGAR IN THE LEAD IN HEALTH AND WELLNESS SOFT DRINKS
Postivie growth for weight management in soft drinks
PROSPECTS AND OPPORTUNITIES
Competition from no alcohol RTDs as consumer preferences converge
No sugar most promising in health and wellness soft drinks to 2027
Digestive health expected to be of growing interest for consumers
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Environmental factors drive demand for plant-based products
2022 SEES GLUTEN FREE IN THE LEAD IN HEALTH AND WELLNESS SNACKS
Low salt claim grows in importance with rising awareness of the attendant health risk posed by salt
PROSPECTS AND OPPORTUNITIES
Health and wellness preferences likely to come back into focus
Gluten free set to see strongest performance in health and wellness snacks over the forecast period
Lactose free to benefit from animal welfare concerns
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumer preference trade-off between environmental and nutritional considerations
2022 SEES GOOD SOURCE OF MINERALS IN THE LEAD IN HEALTH AND WELLNESS DAIRY PRODUCTS AND ALTERNATIVES
Digestive health benefits from demand for functional products
PROSPECTS AND OPPORTUNITIES
Pea protein could give oat milk nutrition its lacking
Good source of minerals set to see strongest performance in health and wellness dairy products and alternatives over the forecast period
Vegetarian set to gain in line with animal welfare and environmental concerns
CATEGORY DATA
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Climate change considerations influencing consumption preferences
Vegetarian holds first place within health and wellness cooking ingredients and meals in 2022
No salt increasingly important in health and wellness cooking ingredients and meals due to consumer concerns pertaining to high salt levels in food
PROSPECTS AND OPPORTUNITIES
Cost of living pressures could create opportunities for private label growth
Vegetarian most promising in health and wellness cooking ingredients and meals to 2027
Shift towards plant-based alternatives to benefit lactose free claims
CATEGORY DATA
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low carb trends characterising innovation
2022 SEES GLUTEN FREE LEAD IN HEALTH AND WELLNESS STAPLE FOODS
No salt sees a good performance in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
Opportunities for private label segment
Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
Cardiovascular health claims show promise
CATEGORY DATA
Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
New ways of working driving increased demand for health and wellness hot drinks
2022 SEES NATURAL IN THE LEAD IN HEALTH AND WELLNESS HOT DRINKS
Growing interest in weight management claims
PROSPECTS AND OPPORTUNITIES
Conscious consumerism to characterise hot drinks over forecast period
Vegetarian set to see gains in health and wellness hot drinks
Burgeoning interest in keto claim
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Functional health at forefront of consumer decision making
2022 SEES NO SUGAR IN THE LEAD IN HEALTH AND WELLNESS SOFT DRINKS
Postivie growth for weight management in soft drinks
PROSPECTS AND OPPORTUNITIES
Competition from no alcohol RTDs as consumer preferences converge
No sugar most promising in health and wellness soft drinks to 2027
Digestive health expected to be of growing interest for consumers
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Environmental factors drive demand for plant-based products
2022 SEES GLUTEN FREE IN THE LEAD IN HEALTH AND WELLNESS SNACKS
Low salt claim grows in importance with rising awareness of the attendant health risk posed by salt
PROSPECTS AND OPPORTUNITIES
Health and wellness preferences likely to come back into focus
Gluten free set to see strongest performance in health and wellness snacks over the forecast period
Lactose free to benefit from animal welfare concerns
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 25 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumer preference trade-off between environmental and nutritional considerations
2022 SEES GOOD SOURCE OF MINERALS IN THE LEAD IN HEALTH AND WELLNESS DAIRY PRODUCTS AND ALTERNATIVES
Digestive health benefits from demand for functional products
PROSPECTS AND OPPORTUNITIES
Pea protein could give oat milk nutrition its lacking
Good source of minerals set to see strongest performance in health and wellness dairy products and alternatives over the forecast period
Vegetarian set to gain in line with animal welfare and environmental concerns
CATEGORY DATA
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 28 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 29 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 30 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 31 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 32 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Climate change considerations influencing consumption preferences
Vegetarian holds first place within health and wellness cooking ingredients and meals in 2022
No salt increasingly important in health and wellness cooking ingredients and meals due to consumer concerns pertaining to high salt levels in food
PROSPECTS AND OPPORTUNITIES
Cost of living pressures could create opportunities for private label growth
Vegetarian most promising in health and wellness cooking ingredients and meals to 2027
Shift towards plant-based alternatives to benefit lactose free claims
CATEGORY DATA
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 37 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low carb trends characterising innovation
2022 SEES GLUTEN FREE LEAD IN HEALTH AND WELLNESS STAPLE FOODS
No salt sees a good performance in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
Opportunities for private label segment
Gluten free set to see strongest performance in health and wellness staple foods over the forecast period
Cardiovascular health claims show promise
CATEGORY DATA
Table 44 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 45 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 46 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
