Health and Wellness in Israel
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Israel report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Israel report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Israel
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN ISRAEL
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW SOFT DRINKS IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
New tax on sugary drinks drives sales of bottled water in 2022
No sugar is the leading claim in health and wellness soft drinks in 2022
Immune support gaining interest as a claim in health and wellness soft drinks in 2022
PROSPECTS AND OPPORTUNITIES
The newly introduced sugar tax stimulates consumer demand for low sugar and no added sugar alternatives
No added sugar to register the strongest performance in health and wellness soft drinks over the forecast period
Tax and legislation exert further pressure on standard soft drinks and benefit better for you claims, especially no added sugar soft drinks
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Introducing more local products and flavours to attract consumers to health and wellness snacks
Gluten free is the leading claim in health and wellness snacks, with rising popularity contributed by the pandemic
High protein performs well due to rising consumer awareness of the link between diet and health
PROSPECTS AND OPPORTUNITIES
Move by consumers towards healthier, less processed food and more sustainable products
Gluten free set to see significant growth as the consumer base is not limited to coeliacs
Vegan expected to gain as more consumers opt for a plant-based diet
CATEGORY DATA
Table 9 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 12 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 13 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 14 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 15 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based food gains ground as consumers eschew animal products thanks to growing interest in animal welfare and the environment
Lactose free is the leading health and wellness claim in health and wellness dairy products and alternatives in 2022
Vegan gains in signficance as a health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
Drinking yoghurt continues to benefit from the health trend and the resumption of on-the-go lifestyles in the wake of the pandemic
Dairy free shows promise in health and wellness dairy products and alternatives during the forecast period
Immune support to benefit as consumers embrace products that boost their immunity and help them cope with disease and the stresses of daily life
CATEGORY DATA
Table 16 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 17 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 18 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 19 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 20 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 21 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 22 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 23 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Companies tap into on-the-go health options in 2022 as lifestyles return to normal in the wake of the pandemic
Natural is the most popular health and wellness claim in health and wellness cooking ingredients and meals in 2022
No sugar sees growing proliferation in health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
Consumer focus on health drives growth, though sales set to be constrained by high unit prices and red labelling legislation
Vegan shows promise in health and wellness cooking ingredients
Low sugar to see further growth over the forecast period in a continuation from 2022
CATEGORY DATA
Table 24 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 25 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 26 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 27 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 28 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 29 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 30 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 31 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 32 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness remains an important trend despite alleviation in the pandemic supported by growth in flexitarianism and the imposition of red labels
Gluten free is the most popular health and wellness claim in health and wellness staple foods in 2022
High protein is the best performing claim in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
Nutritional information increasingly key to consumer food choices over the forecast period, alongside premiumisation, the drive for convenience and sustainability
Gluten free shows the most promise in health and wellness staple foods during the forecast period
Dairy free claim linked to healthier breakfast cereals
CATEGORY DATA
Table 33 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 34 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 35 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 36 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 37 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 38 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 39 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 40 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN ISRAEL
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW SOFT DRINKS IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
New tax on sugary drinks drives sales of bottled water in 2022
No sugar is the leading claim in health and wellness soft drinks in 2022
Immune support gaining interest as a claim in health and wellness soft drinks in 2022
PROSPECTS AND OPPORTUNITIES
The newly introduced sugar tax stimulates consumer demand for low sugar and no added sugar alternatives
No added sugar to register the strongest performance in health and wellness soft drinks over the forecast period
Tax and legislation exert further pressure on standard soft drinks and benefit better for you claims, especially no added sugar soft drinks
CATEGORY DATA
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 7 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Introducing more local products and flavours to attract consumers to health and wellness snacks
Gluten free is the leading claim in health and wellness snacks, with rising popularity contributed by the pandemic
High protein performs well due to rising consumer awareness of the link between diet and health
PROSPECTS AND OPPORTUNITIES
Move by consumers towards healthier, less processed food and more sustainable products
Gluten free set to see significant growth as the consumer base is not limited to coeliacs
Vegan expected to gain as more consumers opt for a plant-based diet
CATEGORY DATA
Table 9 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 12 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 13 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 14 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 15 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based food gains ground as consumers eschew animal products thanks to growing interest in animal welfare and the environment
Lactose free is the leading health and wellness claim in health and wellness dairy products and alternatives in 2022
Vegan gains in signficance as a health and wellness dairy products and alternatives in 2022
PROSPECTS AND OPPORTUNITIES
Drinking yoghurt continues to benefit from the health trend and the resumption of on-the-go lifestyles in the wake of the pandemic
Dairy free shows promise in health and wellness dairy products and alternatives during the forecast period
Immune support to benefit as consumers embrace products that boost their immunity and help them cope with disease and the stresses of daily life
CATEGORY DATA
Table 16 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 17 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 18 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 19 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 20 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 21 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 22 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 23 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Companies tap into on-the-go health options in 2022 as lifestyles return to normal in the wake of the pandemic
Natural is the most popular health and wellness claim in health and wellness cooking ingredients and meals in 2022
No sugar sees growing proliferation in health and wellness cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
Consumer focus on health drives growth, though sales set to be constrained by high unit prices and red labelling legislation
Vegan shows promise in health and wellness cooking ingredients
Low sugar to see further growth over the forecast period in a continuation from 2022
CATEGORY DATA
Table 24 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 25 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 26 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 27 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 28 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 29 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 30 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 31 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 32 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN ISRAEL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness remains an important trend despite alleviation in the pandemic supported by growth in flexitarianism and the imposition of red labels
Gluten free is the most popular health and wellness claim in health and wellness staple foods in 2022
High protein is the best performing claim in health and wellness staple foods in 2022
PROSPECTS AND OPPORTUNITIES
Nutritional information increasingly key to consumer food choices over the forecast period, alongside premiumisation, the drive for convenience and sustainability
Gluten free shows the most promise in health and wellness staple foods during the forecast period
Dairy free claim linked to healthier breakfast cereals
CATEGORY DATA
Table 33 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 34 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 35 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 36 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 37 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 38 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 39 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 40 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
