Health and Wellness in China
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in China
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN CHINA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumer interest in fortified/functional hot drinks drives growth in 2022
Continued concern not only about COVID-19, but also other infectious diseases, means immune support leads health and wellness hot drinks
Interest in particular diets boosts interest in the keto claim within health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
The growing importance of hot drinks in providing health benefits to consumers
Natural likely to show significant promise in health and wellness hot drinks during the forecast period as illness prevention remains paramount
As more consumers seek to take care of their health, no allergens is set to show promise over the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising demand for better for you soft drinks amongst health-conscious consumers leads to product development
No sugar holds first place within health and wellness soft drinks in 2022
High fibre records positive growth due to increased awareness of juice’s health benefits
PROSPECTS AND OPPORTUNITIES
Demand for health and immunity set to drive growth for fortified/functional soft drinks
No sugar also likely to show promise in health and wellness soft drinks during the forecast period due to the “Three Reduce” policy
Brain health and memory set to rise, with gamers and older people two consumer groups with potential
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
2022 MARKS A STRONG STARTING POINT FOR DAIRY FREE ICE CREAM
Although leading health and wellness snacks, no sugar snacks maintains decline due to concerns about over-processing and taste
Due to concerns about health and weight, no fat records positive growth in 2022
PROSPECTS AND OPPORTUNITIES
Low fat and no fat set to increase in significance within health and wellness snacks as health concerns rise
High protein set to drive growth as consumers look to maintain or boost their health
Good source of vitamins one to watch as consumers seek to improve their metabolism
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High protein remains a popular claim in dairy products and alternatives in 2022
Probiotic accounts for the highest sales within health and wellness dairy products and alternatives as consumers seek to boost their immunity
Keto sees rising interest within health and wellness dairy products and alternatives, as more consumers turn away from a carb-heavy diet
PROSPECTS AND OPPORTUNITIES
Further regulation on food safety will lead to changes in formulations and labelling
As consumers look to boost their metabolism, good source of minerals likely to show the most promise in health and wellness dairy products and alternatives
Plant-based expected to record good growth
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Better for you prevails in cooking ingredients and meals
Vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals as the importance of health rises
Low salt records sales rise due to the impact of “Three Reduce” and resultant health concerns
PROSPECTS AND OPPORTUNITIES
Clean label will be one to watch, as Chinese consumers’ awareness of health and food safety rises, while regulations are set to tighten
Vegetarian set to see promising absolute growth in health and wellness cooking ingredients and meals as the consumer base expands
No salt expected to record growth as government campaigns raise health concerns, and legislative pressure is set to intensify
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Concerns about sugar drive category switching and product development
No sugar leads sales in health and wellness staple foods, as “Three Reduce” raises awareness of dangers of overconsumption of sugar
Keto shows positive growth within health and wellness staple foods in 2022 as more consumers follow a specific ketogenic diet
PROSPECTS AND OPPORTUNITIES
Clean label will continue to rise in staple foods
Vegetarian staple foods to show growth in health and wellness staple foods, as these are consumed by a wider group than just vegetarians
Good source of omega 3s expected to record a rise in sales as consumers look to improve their general health
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN CHINA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumer interest in fortified/functional hot drinks drives growth in 2022
Continued concern not only about COVID-19, but also other infectious diseases, means immune support leads health and wellness hot drinks
Interest in particular diets boosts interest in the keto claim within health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
The growing importance of hot drinks in providing health benefits to consumers
Natural likely to show significant promise in health and wellness hot drinks during the forecast period as illness prevention remains paramount
As more consumers seek to take care of their health, no allergens is set to show promise over the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising demand for better for you soft drinks amongst health-conscious consumers leads to product development
No sugar holds first place within health and wellness soft drinks in 2022
High fibre records positive growth due to increased awareness of juice’s health benefits
PROSPECTS AND OPPORTUNITIES
Demand for health and immunity set to drive growth for fortified/functional soft drinks
No sugar also likely to show promise in health and wellness soft drinks during the forecast period due to the “Three Reduce” policy
Brain health and memory set to rise, with gamers and older people two consumer groups with potential
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
2022 MARKS A STRONG STARTING POINT FOR DAIRY FREE ICE CREAM
Although leading health and wellness snacks, no sugar snacks maintains decline due to concerns about over-processing and taste
Due to concerns about health and weight, no fat records positive growth in 2022
PROSPECTS AND OPPORTUNITIES
Low fat and no fat set to increase in significance within health and wellness snacks as health concerns rise
High protein set to drive growth as consumers look to maintain or boost their health
Good source of vitamins one to watch as consumers seek to improve their metabolism
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
High protein remains a popular claim in dairy products and alternatives in 2022
Probiotic accounts for the highest sales within health and wellness dairy products and alternatives as consumers seek to boost their immunity
Keto sees rising interest within health and wellness dairy products and alternatives, as more consumers turn away from a carb-heavy diet
PROSPECTS AND OPPORTUNITIES
Further regulation on food safety will lead to changes in formulations and labelling
As consumers look to boost their metabolism, good source of minerals likely to show the most promise in health and wellness dairy products and alternatives
Plant-based expected to record good growth
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Better for you prevails in cooking ingredients and meals
Vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals as the importance of health rises
Low salt records sales rise due to the impact of “Three Reduce” and resultant health concerns
PROSPECTS AND OPPORTUNITIES
Clean label will be one to watch, as Chinese consumers’ awareness of health and food safety rises, while regulations are set to tighten
Vegetarian set to see promising absolute growth in health and wellness cooking ingredients and meals as the consumer base expands
No salt expected to record growth as government campaigns raise health concerns, and legislative pressure is set to intensify
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Concerns about sugar drive category switching and product development
No sugar leads sales in health and wellness staple foods, as “Three Reduce” raises awareness of dangers of overconsumption of sugar
Keto shows positive growth within health and wellness staple foods in 2022 as more consumers follow a specific ketogenic diet
PROSPECTS AND OPPORTUNITIES
Clean label will continue to rise in staple foods
Vegetarian staple foods to show growth in health and wellness staple foods, as these are consumed by a wider group than just vegetarians
Good source of omega 3s expected to record a rise in sales as consumers look to improve their general health
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
