Health and Wellness in Canada
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Canada
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN CANADA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Transparency within organic and natural coffee and tea drives health and wellness hot drinks
2022 SEES NATURAL AS LEADING CLAIM WITHIN HEALTH AND WELLNESS HOT DRINKS
Probiotic supported by heightened health and wellness awareness and focus on gut health
PROSPECTS AND OPPORTUNITIES
Fortified/functional tea to become key area of focus
Organic and natural will continue to drive health and wellness claims in hot drinks over the forecast period
No allergens to make gains over the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Canadians turn away from high sugar and chemical additives for better for you drinks with healthy functions
Natural is leading health and wellness claim in soft drinks
PROSPECTS AND OPPORTUNITIES
Functional beverages to pave the way for health and wellness soft drinks
Natural set to remain leading claim in health and wellness soft drinks over the forecast period
High fibre to grow as consumers look to fortify their nutritional intake through the convenience of soft drinks
CATEGORY DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Better for you snacks lead the way for weight-conscious Canadians
Gluten free is leading claim, supported by rising awareness of food intolerance
Energy boosting makes gains in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
Amid persistent growth in snacking, consumers to shift to better for you and dietary and free from products
Gluten free to continue driving sales of health and wellness snacks in Canada
Brain health and memory set for further growth as consumers look to gain specific health benefits from their snacks
CATEGORY DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation and flexitarian diets push consumers towards plant-based alternatives
Low fat is leading health and wellness claim, driven by obesity concerns in Canada
Immune support benefits from heightened condition awareness
PROSPECTS AND OPPORTUNITIES
Move away from traditional dairy products driven by rising health and environmental concerns
Vegan offers further growth potential due to rising interest in animal welfare and alternative diets
Niche of no allergens set to strengthen over forecast period
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wellbeing-oriented consumers gravitate towards natural and functional foods with specific health benefits
Natural is leading claim as consumers focus on avoiding additives
No allergens makes gains in 2022
PROSPECTS AND OPPORTUNITIES
Demand for functional properties and specific health benefits to feature heavily in post-pandemic lifestyles
Vegetarian offers further promise due to rising environmental consciousness and concerns over animal welfare
Probiotic to be driven by demand for greater fortified/functional foods
CATEGORY DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers increasingly prioritise functional products with specific benefits to meet their wellbeing needs
Natural is leading health and wellness claim in staple foods
Weight management grows in demand as consumers look to address weight gain incurred during home seclusion
PROSPECTS AND OPPORTUNITIES
Among a variety of growing health and wellness claims, clean labels to stand out
Organic still offers potential, driven by environmental concerns and clean eating
Niche of keto staple foods to gain in acceptance as consumers adopt different diets
CATEGORY DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN CANADA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Transparency within organic and natural coffee and tea drives health and wellness hot drinks
2022 SEES NATURAL AS LEADING CLAIM WITHIN HEALTH AND WELLNESS HOT DRINKS
Probiotic supported by heightened health and wellness awareness and focus on gut health
PROSPECTS AND OPPORTUNITIES
Fortified/functional tea to become key area of focus
Organic and natural will continue to drive health and wellness claims in hot drinks over the forecast period
No allergens to make gains over the forecast period
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Canadians turn away from high sugar and chemical additives for better for you drinks with healthy functions
Natural is leading health and wellness claim in soft drinks
PROSPECTS AND OPPORTUNITIES
Functional beverages to pave the way for health and wellness soft drinks
Natural set to remain leading claim in health and wellness soft drinks over the forecast period
High fibre to grow as consumers look to fortify their nutritional intake through the convenience of soft drinks
CATEGORY DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Better for you snacks lead the way for weight-conscious Canadians
Gluten free is leading claim, supported by rising awareness of food intolerance
Energy boosting makes gains in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
Amid persistent growth in snacking, consumers to shift to better for you and dietary and free from products
Gluten free to continue driving sales of health and wellness snacks in Canada
Brain health and memory set for further growth as consumers look to gain specific health benefits from their snacks
CATEGORY DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation and flexitarian diets push consumers towards plant-based alternatives
Low fat is leading health and wellness claim, driven by obesity concerns in Canada
Immune support benefits from heightened condition awareness
PROSPECTS AND OPPORTUNITIES
Move away from traditional dairy products driven by rising health and environmental concerns
Vegan offers further growth potential due to rising interest in animal welfare and alternative diets
Niche of no allergens set to strengthen over forecast period
CATEGORY DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wellbeing-oriented consumers gravitate towards natural and functional foods with specific health benefits
Natural is leading claim as consumers focus on avoiding additives
No allergens makes gains in 2022
PROSPECTS AND OPPORTUNITIES
Demand for functional properties and specific health benefits to feature heavily in post-pandemic lifestyles
Vegetarian offers further promise due to rising environmental consciousness and concerns over animal welfare
Probiotic to be driven by demand for greater fortified/functional foods
CATEGORY DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN CANADA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers increasingly prioritise functional products with specific benefits to meet their wellbeing needs
Natural is leading health and wellness claim in staple foods
Weight management grows in demand as consumers look to address weight gain incurred during home seclusion
PROSPECTS AND OPPORTUNITIES
Among a variety of growing health and wellness claims, clean labels to stand out
Organic still offers potential, driven by environmental concerns and clean eating
Niche of keto staple foods to gain in acceptance as consumers adopt different diets
CATEGORY DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
