Hangzhou Wahaha Group in Health and Wellness (China)

September 2013 | 3 pages | ID: HFC21345CFCEN
Euromonitor International Ltd

Abstracts

Wahaha aims to maintain its leading position in flavoured milk products, yoghurt and sour milk drinks in China’s dairy market, as its famous Nutrition Express, Ru Wa Wa and Shuang Wai Wai brands prevail all over China. Wahaha set up new production and sales bases country-wide, as well as improving its sales channels. However, as the flavoured milk and milk formula market became more competitive, Wahaha will take action to cope with the market volatility.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Hangzhou Wahaha Group: Key Facts
Company Background
Competitive Positioning
Summary 2 Hangzhou Wahaha Group: Competitive Position 2012