GNC Guatemala, SA in Consumer Health (Guatemala)

September 2016 | 2 pages | ID: GE2E78AD585EN
Euromonitor International Ltd

Abstracts

GNC is an international franchise that sells both sports nutrition and vitamin and dietary supplement products. The company has been growing in Guatemala through specialty stores located in urban areas of the country, mainly in strategical places such as inside or nearby gymnasiums and shopping centres, which targets its key consumers more effectively. The company also invests in marketing campaigns year-round that result in good awareness of its products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 GNC Guatemala SA: Key Facts
Competitive Positioning
  Summary 2 GNC Guatemala SA: Competitive Position 2016