Global Healthcare Marketing & Communications Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
The Global Healthcare Marketing & Communications Market is expected to grow from USD 2,170.56 Million in 2018 to USD 6,914.67 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 18.00%.
The positioning of the Global Healthcare Marketing & Communications Market vendors in FPNV Positioning Matrix are determined by Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinders, N: Niche, and V: Vital).
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Healthcare Marketing & Communications Market including are IMS Health Holdings, Inc., Indegene Inc., Publicis Groupe S.A., Spectrio, LLC, UDG Healthcare PLC, Advice Media, LLC, Experian PLC, Fishawack Limited, Halifax Group Limited, inVentiv Health Inc., McCann Worldgroup AS, NexgenRx Inc., Open Health Communications LLP, PAREXEL International Corporation, Saatchi & Saatchi Group Limited, and Symphony Technology Group, LLC.
On the basis of Type, the Global Healthcare Marketing & Communications Market is studied across Multi-Channel and Omnichannel.
On the basis of End-User, the Global Healthcare Marketing & Communications Market is studied across Healthcare Payer, Healthcare Provider, and Patient.
For the detailed coverage of the study, the market has been geographically divided into the Americas, Asia-Pacific, and Europe, Middle East & Africa. The report provides details of qualitative and quantitative insights about the major countries in the region and taps the major regional developments in detail.
In the report, we have covered two proprietary models, the FPNV Positioning Matrix and Competitive Strategic Window. The FPNV Positioning Matrix analyses the competitive market place for the players in terms of product satisfaction and business strategy they adopt to sustain in the market. The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth.
Research Methodology:
Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the Global Healthcare Marketing & Communications Market
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the Global Healthcare Marketing & Communications Market
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the Global Healthcare Marketing & Communications Market
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the Global Healthcare Marketing & Communications Market
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the Global Healthcare Marketing & Communications Market
The report answers questions such as:
1. What is the market size of Healthcare Marketing & Communications market in the Global?
2. What are the factors that affect the growth in the Global Healthcare Marketing & Communications Market over the forecast period?
3. What is the competitive position in the Global Healthcare Marketing & Communications Market?
4. Which are the best product areas to be invested in over the forecast period in the Global Healthcare Marketing & Communications Market?
5. What are the opportunities in the Global Healthcare Marketing & Communications Market?
6. What are the modes of entering the Global Healthcare Marketing & Communications Market?
The positioning of the Global Healthcare Marketing & Communications Market vendors in FPNV Positioning Matrix are determined by Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) and placed into four quadrants (F: Forefront, P: Pathfinders, N: Niche, and V: Vital).
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Healthcare Marketing & Communications Market including are IMS Health Holdings, Inc., Indegene Inc., Publicis Groupe S.A., Spectrio, LLC, UDG Healthcare PLC, Advice Media, LLC, Experian PLC, Fishawack Limited, Halifax Group Limited, inVentiv Health Inc., McCann Worldgroup AS, NexgenRx Inc., Open Health Communications LLP, PAREXEL International Corporation, Saatchi & Saatchi Group Limited, and Symphony Technology Group, LLC.
On the basis of Type, the Global Healthcare Marketing & Communications Market is studied across Multi-Channel and Omnichannel.
On the basis of End-User, the Global Healthcare Marketing & Communications Market is studied across Healthcare Payer, Healthcare Provider, and Patient.
For the detailed coverage of the study, the market has been geographically divided into the Americas, Asia-Pacific, and Europe, Middle East & Africa. The report provides details of qualitative and quantitative insights about the major countries in the region and taps the major regional developments in detail.
In the report, we have covered two proprietary models, the FPNV Positioning Matrix and Competitive Strategic Window. The FPNV Positioning Matrix analyses the competitive market place for the players in terms of product satisfaction and business strategy they adopt to sustain in the market. The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth.
Research Methodology:
Our market forecasting is based on a market model derived from market connectivity, dynamics, and identified influential factors around which assumptions about the market are made. These assumptions are enlightened by fact-bases, put by primary and secondary research instruments, regressive analysis and an extensive connect with industry people. Market forecasting derived from in-depth understanding attained from future market spending patterns provides quantified insight to support your decision-making process. The interview is recorded, and the information gathered in put on the drawing board with the information collected through secondary research.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the Global Healthcare Marketing & Communications Market
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the Global Healthcare Marketing & Communications Market
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the Global Healthcare Marketing & Communications Market
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the Global Healthcare Marketing & Communications Market
5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the Global Healthcare Marketing & Communications Market
The report answers questions such as:
1. What is the market size of Healthcare Marketing & Communications market in the Global?
2. What are the factors that affect the growth in the Global Healthcare Marketing & Communications Market over the forecast period?
3. What is the competitive position in the Global Healthcare Marketing & Communications Market?
4. Which are the best product areas to be invested in over the forecast period in the Global Healthcare Marketing & Communications Market?
5. What are the opportunities in the Global Healthcare Marketing & Communications Market?
6. What are the modes of entering the Global Healthcare Marketing & Communications Market?
1. PREFACE
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. RESEARCH & FORECASTING
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. EXECUTIVE SUMMARY
3.1. Outlook in the Healthcare Marketing & Communications Market
3.1.1. The growing focus on healthcare-consumerism driving growth prospects
3.1.2. Increased value of providing positive patient experience and communication
3.1.3. Increased use of wearables and smartphone as the core of communication
3.1.4. Ground for new acquisitions and mergers
3.2. Opportunities in the Healthcare Marketing & Communications Market
4. PREMIUM INSIGHT
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.1.1. Enhanced patient experience through increased communication, engagement, and interaction
4.2.1.2. Effective way to communicate the stakeholders about the benefits of the products
4.2.1.3. Government enforcement to increase patient awareness & education and encourage disease prevention
4.2.1.4. Growing importance of patients and payers as stakeholder
4.2.1.5. Need for an approach with real-world evidence and outcome-based research
4.2.2. Restraints
4.2.2.1. Aligning with consumer information
4.2.3. Opportunities
4.2.3.1. Increasing merger and acquisition activities in the sector
4.2.3.2. Partnership with consultancies and integration to scale the ability of the platform
4.2.4. Challenges
4.2.4.1. Mature market
4.2.4.2. Transition from traditional to digital marketing
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
4.4.1. Regulatory Framework Guiding Communication in the Healthcare Sector
5. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET, BY TYPE
5.1. Overview
5.2. Market Sizing & Forecasting
5.3. Multi-Channel
5.4. Omnichannel
6. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET, BY END-USER
6.1. Overview
6.2. Market Sizing & Forecasting
6.3. Healthcare Payer
6.4. Healthcare Provider
6.5. Patient
7. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET, BY GEOGRAPHY
7.1. Overview
7.2. Market Sizing & Forecasting
7.3. Americas
7.3.1. Overview
7.3.2. Market Sizing & Forecasting
7.3.3. Argentina
7.3.4. Brazil
7.3.5. Canada
7.3.6. Mexico
7.3.7. United States
7.4. Asia-Pacific
7.4.1. Overview
7.4.2. Market Sizing & Forecasting
7.4.3. Australia
7.4.4. China
7.4.5. India
7.4.6. Japan
7.5. Europe, Middle East & Africa
7.5.1. Overview
7.5.2. Market Sizing & Forecasting
7.5.3. France
7.5.4. Germany
7.5.5. Italy
7.5.6. Spain
7.5.7. United Kingdom
8. COMPETITIVE LANDSCAPE
8.1. 360iResearch FPNV Positioning Matrix for Global Healthcare Marketing & Communications Market
8.2. Market Vendor Ranking Analysis for Global Healthcare Marketing & Communications Market
8.3. Competitive News Feed Analysis for Global Healthcare Marketing & Communications Market
9. COMPANY USABILITY PROFILES
9.1. IMS Health Holdings, Inc.
9.1.1. Overview
9.1.2. Strategy
9.1.3. SWOT
9.2. Indegene Inc.
9.2.1. Overview
9.2.2. Strategy
9.2.3. SWOT
9.3. Publicis Groupe S.A.
9.3.1. Overview
9.3.2. Strategy
9.3.3. SWOT
9.4. Spectrio, LLC
9.4.1. Overview
9.4.2. Strategy
9.4.3. SWOT
9.5. UDG Healthcare PLC
9.5.1. Overview
9.5.2. Strategy
9.5.3. SWOT
9.6. Advice Media, LLC
9.7. Experian PLC
9.8. Fishawack Limited
9.9. Halifax Group Limited
9.10. McCann Worldgroup AS
9.11. NexgenRx Inc.
9.12. Open Health Communications LLP
9.13. PAREXEL International Corporation
9.14. Saatchi & Saatchi Group Limited
9.15. Symphony Technology Group, LLC
9.16. inVentiv Health Inc.
10. APPENDIX
10.1. Discussion Guide
10.2. Top Reports
10.2.1. Global Crane Rental Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.2.2. Global Computer Vision Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.2.3. Global Payment Gateway Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.2.4. Global B2B Travel Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.2.5. Global Varicose Vein Treatment Devices Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.3. Author Details
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. RESEARCH & FORECASTING
2.1. Research Methodology
2.1.1. Research Process
2.1.2. Research Framework
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.2. Forecasting Methodology
2.3. Research Outcome
2.3.1. 360iResearch Competitive Strategic Window
2.3.1.1. Leverage Zone
2.3.1.2. Vantage Zone
2.3.1.3. Speculative Zone
2.3.1.4. Bottleneck Zone
2.3.2. 360iResearch FPNV Positioning Matrix
2.3.2.1. 360iResearch Quadrants
2.3.2.1.1. Forefront
2.3.2.1.2. Pathfinders
2.3.2.1.3. Niche
2.3.2.1.4. Vital
2.3.2.2. Business Strategy
2.3.2.2.1. Business Growth
2.3.2.2.2. Industry Coverage
2.3.2.2.3. Financial Viability
2.3.2.2.4. Channel Support
2.3.2.3. Product Satisfaction
2.3.2.3.1. Value for Money
2.3.2.3.2. Ease of Use
2.3.2.3.3. Product Features
2.3.2.3.4. Customer Support
3. EXECUTIVE SUMMARY
3.1. Outlook in the Healthcare Marketing & Communications Market
3.1.1. The growing focus on healthcare-consumerism driving growth prospects
3.1.2. Increased value of providing positive patient experience and communication
3.1.3. Increased use of wearables and smartphone as the core of communication
3.1.4. Ground for new acquisitions and mergers
3.2. Opportunities in the Healthcare Marketing & Communications Market
4. PREMIUM INSIGHT
4.1. Market Connectivity
4.2. Market Dynamics
4.2.1. Drivers
4.2.1.1. Enhanced patient experience through increased communication, engagement, and interaction
4.2.1.2. Effective way to communicate the stakeholders about the benefits of the products
4.2.1.3. Government enforcement to increase patient awareness & education and encourage disease prevention
4.2.1.4. Growing importance of patients and payers as stakeholder
4.2.1.5. Need for an approach with real-world evidence and outcome-based research
4.2.2. Restraints
4.2.2.1. Aligning with consumer information
4.2.3. Opportunities
4.2.3.1. Increasing merger and acquisition activities in the sector
4.2.3.2. Partnership with consultancies and integration to scale the ability of the platform
4.2.4. Challenges
4.2.4.1. Mature market
4.2.4.2. Transition from traditional to digital marketing
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Customers
4.3.4. Bargaining Power of Suppliers
4.3.5. Industry Rivalry
4.4. Industry Trends
4.4.1. Regulatory Framework Guiding Communication in the Healthcare Sector
5. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET, BY TYPE
5.1. Overview
5.2. Market Sizing & Forecasting
5.3. Multi-Channel
5.4. Omnichannel
6. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET, BY END-USER
6.1. Overview
6.2. Market Sizing & Forecasting
6.3. Healthcare Payer
6.4. Healthcare Provider
6.5. Patient
7. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET, BY GEOGRAPHY
7.1. Overview
7.2. Market Sizing & Forecasting
7.3. Americas
7.3.1. Overview
7.3.2. Market Sizing & Forecasting
7.3.3. Argentina
7.3.4. Brazil
7.3.5. Canada
7.3.6. Mexico
7.3.7. United States
7.4. Asia-Pacific
7.4.1. Overview
7.4.2. Market Sizing & Forecasting
7.4.3. Australia
7.4.4. China
7.4.5. India
7.4.6. Japan
7.5. Europe, Middle East & Africa
7.5.1. Overview
7.5.2. Market Sizing & Forecasting
7.5.3. France
7.5.4. Germany
7.5.5. Italy
7.5.6. Spain
7.5.7. United Kingdom
8. COMPETITIVE LANDSCAPE
8.1. 360iResearch FPNV Positioning Matrix for Global Healthcare Marketing & Communications Market
8.2. Market Vendor Ranking Analysis for Global Healthcare Marketing & Communications Market
8.3. Competitive News Feed Analysis for Global Healthcare Marketing & Communications Market
9. COMPANY USABILITY PROFILES
9.1. IMS Health Holdings, Inc.
9.1.1. Overview
9.1.2. Strategy
9.1.3. SWOT
9.2. Indegene Inc.
9.2.1. Overview
9.2.2. Strategy
9.2.3. SWOT
9.3. Publicis Groupe S.A.
9.3.1. Overview
9.3.2. Strategy
9.3.3. SWOT
9.4. Spectrio, LLC
9.4.1. Overview
9.4.2. Strategy
9.4.3. SWOT
9.5. UDG Healthcare PLC
9.5.1. Overview
9.5.2. Strategy
9.5.3. SWOT
9.6. Advice Media, LLC
9.7. Experian PLC
9.8. Fishawack Limited
9.9. Halifax Group Limited
9.10. McCann Worldgroup AS
9.11. NexgenRx Inc.
9.12. Open Health Communications LLP
9.13. PAREXEL International Corporation
9.14. Saatchi & Saatchi Group Limited
9.15. Symphony Technology Group, LLC
9.16. inVentiv Health Inc.
10. APPENDIX
10.1. Discussion Guide
10.2. Top Reports
10.2.1. Global Crane Rental Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.2.2. Global Computer Vision Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.2.3. Global Payment Gateway Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.2.4. Global B2B Travel Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.2.5. Global Varicose Vein Treatment Devices Market - Premium Insight, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2025
10.3. Author Details
